Vienna, VA (PRWEB) September 18, 2006
The year that marks over 120 years since the first printed Yellow Pages directory was produced also represents a burgeoning partnership between New York Yellow Pages Publisher Ambassador and Innovectra, the only full service local search software and services company. Ambassador today announced the introduction of its powerful new online Yellow Pages directory serving all five boroughs of New York City including Manhattan, Queens, Brooklyn, Staten Island and the Bronx. The new local New York online Yellow Pages site, found at http://www.AmbassadorLocal.com, is a central part of Ambassador’s aggressive strategy to help local New York businesses reach ready-to-buy consumers, wherever and whenever they are searching for a local product or service, on or offline.
“Innovectra’s complete suite of local online search products and services is the perfect compliment to our strategy of giving New York consumers end-to-end access to valuable print content online, directly where they are searching,” said Richard Hargrave, Vice President, Internet, Ambassador Yellow Pages. “With Innovectra, we’ve found a product set that provides local businesses a comprehensive online marketing solution for serving content to all the major Internet directories and search engines.”
With over 120 years for the industry to build on the founding Yellow Pages principle, viewers now can easily navigate the Ambassador online New York Yellow Pages site by using sophisticated search capabilities such as multiple keywords, categories and specific business names. Users can narrow down business listings by displaying results by business name, product or service, brands, locations and hours of operation in order to return only the most relevant local advertisers. The website also features driving directions, area maps, telephone numbers, addresses and links to company websites, putting local businesses in touch with its customers.
“With a history of offering cutting edge Internet offerings and search technologies, we knew Ambassador and Innovectra were a perfect match to allow advertisers to expand the reach of their traditional printed Yellow Pages advertising,” said Chris Scotton, President and CEO of Innovectra Corporation. “It’s exciting to see, in a 120-year old industry, an innovator like Ambassador providing breakthrough local search solutions for consumers and local businesses in a dynamic market like New York.”
About Ambassador Yellow Pages
Ambassador Yellow Pages was founded in 1999 and is the fastest growing Yellow Pages publishing company in New York City. Privately funded by equity funds and founded by successful media and business executives, the company’s mission is to publish the finest directories through timely distribution and strategic partnerships. Since the 2000 launch of its county-wide directory in Manhattan, Ambassador has successfully expanded its business into three additional markets: publishing a Queens directory in 2001, a Brooklyn directory in 2002 and a Bronx directory in 2004. In 2005, the first-ever Manhattan Spanish Yellow Pages, Nuestra Guia, was published. Ambassador announced their entrance into their fifth NYC borough, Staten Island, in 2006. Ambassador is proud to represent the largest and most popular Internet directories and search engines in the U.S. Together with print Yellow Pages, advertisers can reach their total “ready-to-buy” market, both on and offline.
About Innovectra Corporation
Innovectra Corporation is the only full service local search software and services company and the first to deliver an integrated electronic Yellow-and-White pages directory platform. Innovectra provides a complete suite of interactive online media products and services that “profitize” local search, including ActivDirectoryTM, a technology-driven platform that quickly converts print products into a high-quality local search format and ActivSearchTM, an innovative local search platform providing content data extraction and classification; “needs-based” local search functionality; print ad presentation and creation and robust, multiple language naturalization. Innovectra also offers LeadStreamTM, an integrated pay-per-performance online advertising platform. Innovectra is an indispensable partner to major publishers in North America, Europe, and Asia. For more information visit http://www.Innovectra.com, or view one of our client sites including Windstream’s Official Online Yellow Pages, United’s Los Angeles Online Yellow Pages, Metro’s Atlanta Online Yellow Pages and Ambassador’s New York Yellow Pages.