Pixel Bridge Works with the BAC to Launch New Website

Boston, MA (PRWEB) September 18, 2006

The Boston Architectural College (BAC), one of the nation’s largest, independent multi-disciplinary design colleges, located in Boston’s Back Bay, recently overhauled its website, http://www.the-bac.edu. The College worked with Pixel Bridge to design and develop the new online presence.

The online initiative was an integral part of an organizational re-branding effort. Known since the 1880’s as the “Boston Architectural Center", the institution transitioned this summer to the “Boston Architectural College". President Theodore Landsmark recognized the evolution in recent commentary: “This is a joyous time for our students, faculty, alumni, staff, and dedicated supporters to come together to celebrate the accomplishments of the Center as the foundation of our wider recognition as a College.”

The new website promotes the evolved identity of the BAC, celebrates the name change, and effectively communicates key marketing messages. While the re-naming initiative was the driving force behind the new website design, the project team used this opportunity to also re-architect the site to enhance usability for important target audiences.

The new website also features comprehensive content management functionality, powered by Ingeniux. Committed to maintaining a robust, fresh, and consistently relevant website, the-bac.edu has dozens of regular contributors throughout the organization, and the new system allows them to easily edit and add content on the site.

“We’ve been working with the BAC for several years and are constantly impressed with the institution’s commitment to using the Internet strategically,” say Tim Bourgeois, CEO of Pixel Bridge. “The BAC really gets it when it comes to the Web, and we feel fortunate to have such a strong working partnership with the organization.”

“Pixel Bridge has delivered a range of valuable interactive services to us over the years, including creative design, Web development, and Internet marketing expertise,” says Janet Oberto, Director of Communications & Public Affairs at the BAC. “We consider Pixel Bridge a strategic partner and place enormous value on our long-term relationship with the firm.”

About Boston Architectural College

The Boston Architectural College (BAC) is an accredited, independent multi-disciplinary design college located in Boston’s Back Bay, offering professional bachelor’s and master’s degrees in Architecture, Interior design, Landscape Architecture, and Design Studies.

The BAC was founded in the 1880s as a club for architects in the Boston area. BAC’s historically close ties to the design professions allow students to experience the richness of professional opportunities available to them through professional practice. Interaction with a volunteer faculty of professionals in the classroom and in firms connects students directly to the Boston design community. For more information visit http://www.the-bac.edu.

About Pixel Bridge

Pixel Bridge is a Boston-based Web design and development firm that helps clients use the Internet to improve marketing, sales, and operations. Founded in 1999, the company seamlessly blends strategy, marketing, creative, and technology expertise to deliver highly effective websites, interactive marketing programs, and custom Internet applications. Pixel Bridge provides services to small and mid-sized organizations such as Mac-Gray Corporation, Marc Ecko Enterprises, D.J. Reardon Company, Inc., the M.I.T. Enterprise Forum, as well as business units of Fortune 1000 companies, including Comcast (Nasdaq:CMCSA), Thomson Corporation (NYSE:TOC), The New York Times (NYSE:NYT) and ITW (NYSE:ITW). For more information contact Pixel Bridge at 617-542-5587 or visit http://www.pixelbridge.com.

Contacts

Pixel Bridge

Andrea Deck

Tel: 617-542-5587

©2006 Pixel Bridge Inc, All Rights Reserved

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