Whiteflash.com Throws Pre-VMA Bash Hosted by Missy Elliot and Ciara

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Whiteflash, the diamond e-tailer celebrities trust, hosts an all out soiree for top celebs including Missy Elliot and Ciara.

To celebrate their multiple award nominations for the 2006 MTV VMA Awards this year, Missy Elliott and Ciara partnered with Whiteflash.com, a premier online diamond e-tailer, to host a pre-VMA party on August 29, 2006. Stylish New York tastemakers and celebrities like Missy Elliott, Ciara, Chamillionaire, Topher Grace, Miss USA, Miss Teen USA, Charlotte Ronson and DJ AM partied the night away to the tunes of DJ Sky Nellor at the luxuriously styled Cipriani’s 23rd Street for this exclusive star-studded event.

The highlight of the evening was the Whiteflash.com “Dripping in Diamonds Suite” at the center of the party. Bathed in brilliant spotlights, the suite was decorated with one-of-a-kind Whiteflash.com jewelry as well as a selection Zydo diamond jewelry (sold on Whiteflash’s web site) so that VIPs could dress themselves in diamonds and wear them for the remainder of the party. All the celebrities marveled at the quality of the diamond jewelry and top picks of the night included a Whiteflash.com 5.17-carat “champaigne” diamond ring (worth roughly $100,000) and a Zydo 3.89 carat diamond and turquoise butterfly pendant necklace (worth roughly $16,900). Other breath taking styles included an $85,800 14-carat diamond drop necklace from Whiteflash.com and an exquisite cognac and white diamond necklace, earring and ring suite worth $56,500 from Zydo. In total, over one million dollar’s worth of diamonds were displayed at the party, truly making it a “gem” of an evening.

“Whiteflash.com diamonds are the perfect accessory. Whether I am attending a black tie gala or just going out with my friends, I will always be wearing my Whiteflash bangles" -Tara Connor- Miss USA

"Whiteflash.com's collections are timeless. My colored diamond bangles are fun and fashion-forward." - Charlotte Ronson - Clothing Designer

"Whiteflash.com throws the best parties. I had a great time and look forward to wearing my bling at many other events." - Stephon Marbury of the New York Knicks

Before party goers were whisked away to the latest New York hotspot Stereo night club for the after-party, Miss USA, Miss Teen USA, and Charlotte Ronson scored diamond and sapphire bangles (valued at $4000) and Ciara, Missy Elliott, Chamillionaire and Topher Grace received diamond and white gold dog tags courtesy of Whiteflash.com.

“As we are an online company, these parties and events are the perfect way to bring our jewelry to life,” said Debi Wexler, CEO of Whiteflash.com. “This was an amazing opportunity to throw a party for a stylish and talented group and I am happy that many got to take a piece of Whiteflash home with them.”

About Whiteflash.com

Whiteflash.com is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Brian Gavin, a 5th generation diamond cutter, and Debi Wexler, a computer entrepreneur, together founded Whiteflash.com in 1999 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows diamonds. ‘A Cut Above’ (ACA™) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a “true patterning” guarantee. Whiteflash.com also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands and custom jewelry designs. For more information, log on to http://www.whiteflash.com or call 877.612.6770.

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