Social Gaming for the Masses: Faketown Relaunches

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Ingenious social gaming site Faketown relaunches with powerful new features focused on personal expression, creativity, and global interaction

With online networking and tasking becoming an ever-increasing component of everyday life, the masses are about to get clued in on an underground, social gaming phenomenon that over half-a-million international users are already hip to... Faketown (!

The public beta of Faketown version 2.0 allows both existing and new users access to the completely overhauled social gaming site. This new iteration of the Faketown virtual world provides powerful, yet easy-to-use content creation tools, real time multi-user chat, plus an onslaught of innovative features, all presented in a fun, retro-styled, pixilated aesthetic.

Boasting the ability to “Design Your Own Identity”, Faketown originated in 2001 as a free online multi-player game. Gaining underground credibility via word of mouth by its early fan base, the site organically grew to over 500,000 residents. Now, with the new version of the site, the company’s primary goal is to foster a virtual community dedicated to creative expression, interaction, and communication on a global level. For the first time, people have a way to feel the power of community and ownership in a virtual world, via a completely browser based, cross platform environment.

Utilizing their avatars, or “Fake I.D.s”, users are able to engage in a variety of interactions. They can own real estate, furnish their homes, create drawings and animations, watch a movie, play games, and of course, chat with other users -- all in real-time. The site is self-governed by its users, who reside in various geographic regions, each having its own political system and social structure.

Using online tools, users (a.k.a. “Fakers”) can buy virtual property in a town and design their own building or home. Once a building is constructed it can be decorated like a dollhouse or as an abstract collage of virtual items that users upload, design online through the site’s integrated tools, or purchase via the Faketown Store or Faketown Auction. A user’s building becomes the equivalent of a "live" home page within a community of other home pages created by people around the world. Your neighbor may live in Sweden, but her virtual home is in Faketown next door to you.

With “Fake Coins” as its form of currency, Faketown is complete with its own virtual economy, including an auction system where users can buy and sell virtual items. “Fake Coins” can also be used for a variety of other functions, including purchasing real estate, building a virtual home, purchasing virtual items, and playing games. Fake Coins can also be used to submit music or video to be played in public clubs and theaters thru virtual jukeboxes. Once a song or video is added to a jukebox queue, it becomes an event where other Fakers can experience the song or video in real time.

Unlike most Role Playing Games (RPG’s), Faketown stays away from the hard-core 3D gaming environment and opts for a retro style, pixel art look. The site is also known for its irreverent sense of unexpected humor and satirical commentary on postmodern culture, which is reflected by the avatars, site jargon, and all around fun atmosphere. With the re-launch, Faketown strives to be a place where users can express themselves, evolve their creative investment, and form a community of like-minded people.

Although the name “Faketown” suggests a cheeky tone, which the company wholeheartedly embraces, don’t be fooled; Faketown is a real business, with a business model that most companies only dream of...

Design Your own Identity,!

About Faketown:

A cross between an internet chat room and unscripted movie set, Faketown is a "social game" where people can buy, sell, trade, share, and CREATE virtual products, services, ideas, and real estate, as well as take part in an online community of fellow residents worldwide. Dancing a line between MySpace and The Sims, with a little bit of eBay thrown in, Faketown has combined the appeal of uprising social networks, media sharing sites, eCommerce, and news sources, plus added creation tools that empower users to generate their own content and express their individuality in a completely new way.

For more information contact: Sharon Lee, 310-601-6295,


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