Irving, TX (PRWEB) September 19, 2006
orderTalk Inc., the industry leader and recognized experts in online ordering and call center interface technology for the restaurant, to-go, quick service, catering and hospitality industry has launched a new combined offering to the industry.
Revolutionary to the market, the system, combines online ordering and the ability to handle telephone ordering either at an in-house or outsourced call center, allowing operators to concentrate on making and delivering food. The online ordering website and call center interface can be combined or operators can opt to use either as a stand alone product.
The system allows operators to maintain their unique brand, whilst reducing costs by making use of orderTalk’s economies of scale. From the customers’ perspective the online ordering and telephone calls are dealt with by the store as they are done entirely in the name and brand of the business.
All orders are transmitted – by fax, printer unit, console or directly into a POS system – to the relevant store or restaurant. The system is simple to operate in store as orders are either printed out or seamlessly transferred through integration to many existing POS systems. Furthermore, the orderTalk system co-ordinates both telephonic and online ordering through central servers, allowing the operator to better handle capacity. Because the call center interface allows operators to use a call center of their choice, staffed by professional call handlers who are trained to cross and up-sell, the end result is increased order value for call in orders.
Commenting on the offering, Patrick Eldon, President of the company said: “The industry has already seen the benefits of online ordering. Our customers are seeing dramatic increases in average check value for orders placed online as compared to similar phone in orders. At the same time, we recognize that there is still a transition period to migrate call-in orders to online orders. orderTalk has come up with a winning solution to increase call handling quality, customer experience and spend whilst naturally managing the transition to online ordering. With some 92% of frequent diners having daily access to the internet, it is critical for restaurants to offer on-line ordering.”
The system serves the individual store or restaurant as well as chains, and has particular appeal for those with multiple sites or franchised businesses as it offers a higher degree of management control without taking away the ‘local-ness’ of the business as every call and online order is dealt with in the name of the local business.
orderTalk specializes in providing outsourced and managed order taking solutions designed for the restaurant, to go, catering and quick service market. orderTalk has become renowned for providing proven technology without the need for customers to invest in the costly development of software, the purchase of hardware or the hiring of IT staff. orderTalk provides efficiency and hassle free implementation of a branded, sophisticated and user friendly system.