Teen Media and Marketing Blog Ypulse to Expand
Ypulse publisher Anastasia Goodstein will offer a premium Ypulse membership, a new blog for parents of teens and a series of networking events called "Teen Media Mashups".
SAN FRANCISCO (PRWEB) September 19, 2006 -- Anastasia Goodstein, publisher of the award-winning blog Ypulse.com, which has been providing daily news & commentary on generation Y for media and marketing professionals since May of 2004, has decided to form Youth Pulse, a company that will offer networking events, additional publishing, speaking and consulting.
Most recently Goodstein helped to launch the Viewer Created Content (or VC2) programming initiative online for Current TV, former Vice President Al Gore’s new television network targeting 18-34 year olds. Before that she spent over 10 years working in media developing editorial and community products for television and the Web at companies like Oxygen and AOL and with brands like Teen People, Entertainment Weekly and People. She will now join the growing ranks of successful bloggers who have decided to pursue businesses based on their blogs.
In the next year, Goodstein plans to expand Youth Pulse to include:
Ypulse Teen Media Mashups: Sponsored, networking events for teen media and marketing professionals that will feature a roundtable discussion and highlight a non-profit youth media group. The first mashup with the theme: The future of teen magazines will be held in New York on November 8 and is being sponsored by Mr. Youth (www.mryouth.com). Future events are being planned for Los Angeles and San Francisco. Other events may include a conference focusing on teens and technology in the fall of 2007.
Ypulse Premium: A subscription-based premium content and community offering for media and marketing professionals to be launched this winter.
Totally Wired Blog: A new blog aimed at parents of teens that will explore the themes in Goodstein’s book, Totally Wired: What Teens And Tweens Are Really Doing Online, due out from St. Martin’s Press on March 20, 2007. The blog will launch in early October.
Speaking and consulting: Goodstein plans to offer tailored speaking presentations/workshops and consulting to companies who are looking for expertise in how to reach a teen audience, how to leverage user-generated content to build authentic communities and developing both marketing campaigns and products that will resonate with Generation Y.
Expanded sponsorship opportunities: Ypulse reaches approximately 5K media and marketing professionals daily through the blog, newsletter and RSS subscriptions.
“Ypulse has given me the opportunity for me to pursue my passion around teen media, marketing, technology and popular culture and a way to realize my vision of building a community of professionals who are committed to creating authentic media and marketing for and often with teens. I’m really excited about expanding Youth Pulse beyond the blog,” Goodstein said.
Goodstein plans on expanding advertising opportunities on Ypulse.com and the new Totally Wired blog as well as through event sponsorships. For more information on advertising, visit: http://ypulse.com/advertise.php
For more information, visit www.ypulse.com or contact:
Anastasia Goodstein
415-652-4437
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Teen media and marketing blog Ypulse to expand
from The Blogging Times on Sep 19, 2006
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Anastasia Goodstein, publisher of the award-winning blog Ypulse.com, which has been providing daily news and commentary on generation Y for media and marketing professionals since May of 2004, has decided to form Youth Pulse, a company that will offer ...
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Trackback URL: http://www.prweb.com/pingpr.php/SGFsZi1Mb3ZlLUNvdXAtSG9yci1JbnNlLVplcm8=
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