Web 2.0 Hits The Ice With The Common Fan

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As the newest entry to the online hockey pool market, TheCommonFan (http://www.TheCommonFan.com) sets itself apart from competitors by offering a Web 2.0 inspired hockey pool solution that is incredibly easy to use, super social in nature, and a ready-made marketing tool for customers and partners.

As the newest entry to the online hockey pool market, TheCommonFan (http://www.TheCommonFan.com) sets itself apart from competitors by offering a Web 2.0 inspired hockey pool solution that is incredibly easy to use, super social in nature, and a ready-made marketing tool for customers and partners.

TheCommonFan is a free online hockey pool website that anybody can use to set up their own branded hockey pool. Whether it is a business starting a pool for its customers, a community newspaper running a pool for its readers or small business managing a fun office pool, TheCommonFan makes it easy to get started.

TheCommonFan’s unique social networking aspect encourages users to interact through Trash Talk functionality and the personalization of My Profile pages. These aspects promote daily participation and foster community around the hockey pool’s sponsor and their own website.

New pools can be set up in less than one minute and customized by adding a 468x60 banner advertisement. Pool captains can mark their pools private and extend invitations to others by email or create an open pool that anyone can join.

Businesses interested in the common fan demographic can start and customise their own hockey pool with little effort. Jack the Modern Barbershop (http://www.jackhair.com) in Vancouver quickly saw the marketing value of TheCommonFan and is proud to have started the first pool of the season.

By inviting clients to get ‘in the pool’ and potentially win a year of free haircuts, Jack has found a way to create community around its clientèle, staff, and hockey fans. “Jack is always looking for ways to expand its client base and TheCommonFan’s viral nature will help us do just that,” said Neil Barkey of Jack, “By creating an open pool and offering prizes, we’ll be able to market beyond our current customer base as other hockey fans enter our pool.”

Unlike other online hockey pool websites, TheCommonFan is user-based rather than pool-driven. This means that TheCommonFan users only need to log-in once to access their standings in multiple pools, talk trash with other fans, and read the best in online hockey content.

TheCommonFan was created by a group of hockey fans for the common fan. Most online hockey pools cater to hockey statistic fanatics, while TheCommonFan is aimed at the much larger population of hockey enthusiasts that love the game and want to run their own simple hockey pool.

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Rob Lewis
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