Smith International Wins Elliance's eMarketing Survival Sweepstakes

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Smith International, a Fortune 500 company, wins Elliance's eMarketing Survival Sweepstakes and aims to achieve success in the complex world of eMarketing.

After ten weeks of anticipation, Cameron Wallace has been selected as the winner of Elliance’s eMarketing Survival Sweepstakes for Marketing Professionals.

Wallace is the marketing manager for Smith International, a Houston-based company that is ranked 390th on Fortune 500’s list of the largest companies in America.

As a way to reward one hardworking marketing professional, Elliance, the creators of ennect web-based marketing software, supplied Wallace with a 30 gig video iPod, 100 free ennectMail credits, and a variety of prizes all geared toward helping marketers develop an eMarketing strategy, find inspiration for their campaigns, and have fun while on the job.

Wallace plans to use the ennectMail credits to develop a new web-based marketing strategy for Smith International and reduce its reliance on traditional marketing tactics, which included print advertising, tradeshows, and sales calls.

"Communicating directly with our customers via email will mark a real change from our usual mass-market communication strategies,” said Wallace. “Elliance's suite of e-marketing tools will help us gauge our customers’ interest in new products, distribute testimony from actual customers, and ensure that our company’s products and services continue to meet their needs.”

The ennect product suite provides affordable marketing tools for companies of all sizes. At a rate of five cents per email, companies can maintain relationships with their loyal customers and inform them of new products and services for much less than the traditional costs of print advertising.

“ennectMail is a practical marketing solution that doesn’t break our budget,” said Wallace. “For the money spent on one print advertisement, I can send thousands of emails that are guaranteed to reach our customers.”

For additional information about the ennect product suite, go to

About Smith International

Smith International, Inc. is a leading worldwide supplier of premium products and services to the oil and gas exploration and production industry, the petrochemical industry and other industrial markets operating through four business units, M-I SWACO, Smith Technologies, Smith Services and Wilson. M-I SWACO, a supplier of drilling and completion fluids, production chemicals, solids control and waste management services to the worldwide oil and gas industry, is owned 60 percent by Smith International, Inc. (NYSE: SII) and 40 percent by Schlumberger Limited (NYSE: SLB). Visit for more information.

About Elliance

Elliance, creator of the revolutionary ennect online marketing toolkit, is an emarketing firm specializing in results-driven web site design and emarketing solutions. Clients include, Black Box, Mellon/Dreyfus, Diebold, Medrad, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. The ennect product suite won Cisco’s Growing with Technology Award in 2005 and earned Elliance the distinction of being a finalist for Dell’s Excellence in Innovation Award for the innovative use of technology.

Elliance has been recognized by Business 2.0, Inc. Magazine, the eMarketing Association and the Web Marketing Association amongst others for creation of outstanding interactive web experiences and smart search engine strategies. To learn more about Elliance, visit

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Carole Lucas
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