Now Available -- Now is Too Late2: Survival in an Era of Instant News

Essential resource available for crisis communications professionals.

Bellingham, WA (PRWEB) September 20, 2006 -- Gerald Baron, president and founder of AudienceCentral and creator of PIER, today announced the availability of the second edition of his book “Now is Too Late: Survival in an Era of Instant News,” published by Edens Veil Media and originally published by Financial Times/Prentice Hall. This edition, completely revised and updated, covers topics that have arisen since the first edition’s publication in 2002.

The second edition, "Now is Too Late2" includes a look at recent crises, some that were handled successfully, others that offer insight into how not to respond. Recent tragedies such as Hurricane Katrina and the Sago mine disaster provide relevant case studies for anyone even distantly involved with the responsibility of facing a crisis.

The new edition includes two completely new chapters: “Blogwars” and “The Ultimate Communicator.” In these chapters, Baron discusses how the evolution of blogs has given anyone with access to a computer the power to influence opinion and compete in a way that was never before imaginable. The lesson to be learned, as Baron explains, is how to appropriately, and effectively, confront negative attacks on your company that result from these new outlets. He also describes the technologies and trends that are evolving and changing the way businesses communicate.

Those involved in the communications business have found "Now is Too Late" to be a valuable resource for addressing the many issues that arise when confronted with possible reputation threats. Experienced executives and communication professionals alike have praised Baron for providing such a vital and practical account of what it takes to address the changing communication world we live in.

Ed Lansdale, Adjunct Faculty member at the New York Institute of Technology's Department of Communication Arts, has found that "Now is Too Late" is a very useful reference for professionals in the communications industry, as well for students of crisis communications. “As a senior crisis communications counselor with 30-plus years of experience in both the private and public sectors, I have found that 'Now is Too Late' stands apart from most other works in the field in its comprehensive approach. Clearly, Gerald Baron has been in the crisis communications trenches and it shows.” Mr. Lansdale will be using "Now is Too Late" as the text for his graduate seminar on crisis communications this fall.

Recently, Shel Holtz, a recognized author and authority on online communications topics commented on his blog (A Shel of My Former Self): “Nobody’s better qualified (than Baron) to write about crisis communication.”

In "Now is Too Late2" Baron describes a major disaster that served as the genesis for PIER, which has evolved into the leading crisis management and online stakeholder communication management technology. PIER is now in widespread use by the US Coast Guard, most major energy companies, several port authorities, universities and a wide variety of other users.

Find out more about "Now is Too Late2: Survival in an Era of Instant News" at www.nowistoolate2.com

About Gerald Baron

Gerald Baron is the founder and president of AudienceCentral, the leading provider of crisis communication information technology. He is also president of Baron & Company, a marketing and public relations firm in Northwest Washington. Prior to that, he was a regional magazine publisher, co-founder of a successful vertical market software company and a university professor. He holds an MA in Communications from Wheaton College and the Doctor of Humanities (Honoris Causa) from Trinity Western University.

About AudienceCentral

AudienceCentral provides on-demand software and professional services to help organizations manage communications with critical team members, employees, public officials, media, concerned citizens and other stakeholders. The company's premiere product, PIER, is a web-based system designed to help communication professionals and senior management communicate faster, more efficiently, and more consistently. To learn more about AudienceCentral and the PIER system, visit www.audiencecentral.com.

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