Wize.com Simplifies Product Research with New Website -- Ranks Products Based on Public’s Collective Wisdom

Share Article

Wize.com launches a new website designed to ease online product research with products listed by Wize Rank™, a ranking system based on the consolidation of expert and user reviews.

The concept of collective wisdom is gaining traction; especially since New Yorker columnist, James Surowiecki, released his book on The Wisdom of Crowds in 2004

http://www.wize.com – Wize.com, a free website consolidating user and expert reviews, has today launched a new website designed to simplify online product research.

According to the Pew Internet & American Life Project, product research is the fifth most common use of the Internet and is conducted every day by more than 17 million Americans.

"One of the most valuable -- and most frustrating -- uses of the Internet is product research. Using search engines to conduct product research usually wastes a lot of time," said Doug Baker, founder and chief executive officer (CEO) of Wize.com. "Wize.com was built to help customers find great products quickly."

Wize.com allows people to make better product decisions. The website consolidates high-quality expert and consumer-written reviews for more than ten thousand consumer products. These products are sorted by Wize Rank™ -- a score that represents the public's collective wisdom, good or bad, for each item. Wize Rank is determined by the content of the consumer and expert product reviews and allows people to quickly determine which products are worth further consideration.

Each product on Wize.com is presented along with reviews and links back to the original sources so that customers can easily read the full reviews. Among hundreds of others, consumer review sources on Wize.com include Amazon.com, BabyCenter.com, Cooking.com, Crutchfield and Yahoo!; expert review sources include Cooks Illustrated, About, Parenting, Macworld and PC Magazine.

“The concept of collective wisdom is gaining traction; especially since New Yorker columnist, James Surowiecki, released his book on The Wisdom of Crowds in 2004,” said Baker. “Websites like Digg.com and Google.com draw on collective wisdom to provide the most relevant content to their users. Wize.com is applying the same notion to product research.”

Wize.com has used Wize Rank™ to publish an official Wize 100 list. At any given time, consumers can visit the Wize 100 list to view all products that have recently gained a perfect score of 100.

View the Wize 100 list at http://www.wize.com/wize_100

About Wize.com

Wize.com simplifies product research. The free website consolidates user and expert reviews for more than ten thousand consumer products into a single source. Products are sorted by Wize Rank™ - a score that represents the public's collective wisdom, good or bad, for each item. Wize Rank allows people to quickly determine which products are worth further consideration. Wize.com was founded in 2005 by Doug Baker. Previously, Baker was founder and CEO of Private Accounts which was acquired by E*TRADE in 2000. Headquartered in Minneapolis, Minn., Wize.com is privately held. http://www.wize.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rob Davis
Wize
612-338-3900
Email >
Visit website