Special PRSA International Pre-Event Coverage Airs on WebmasterRadio.FM

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WebmasterRadio.FM leads up to the PRSA International Conference with special pre-event coverage of the largest annual gathering of public relations professionals in the industry.

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Benchmarking Your Public Relations Strategies with the Best.

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the e-commerce marketplace and the official radio network of the PRSA International Conference, begins its exclusive coverage of the PRSA 2006 International Conference with a pre-event special on Thursday, September 21st at 3:00 p.m. EDT. Hosted by PRSA Conference Chair Keith Burton and WebmasterRadio.FM's Brandy Shapiro-Babin, the radio special will provide a road map to the public relations industry's largest annual gathering, November 11-14 in Salt Lake City.

Scheduled guests for Thursday's radio special include 16-year veteran of the hospitality industry Michael Mack, managing director of services at the Salt Lake City Convention & Visitors Bureau and author, frequent speaker and contributor Mark Weiner, president of Delahaye, the world’s largest and most widely respected provider of public relations research and consulting.

The first PRSA 2006 International Conference pre-event special airs Thursday, September 21st at 3:00 p.m. EDT. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at http://www.WebmasterRadio.FM.

"WebmasterRadio.FM is thrilled to have the opportunity to provide PRSA Conference tips and advice to both attendees and listeners who want to get the inside track on this important event," explained WebmasterRadio.FM Vice President of Marketing Brandy Shapiro-Babin. "Our pre-event specials will help to set the stage for the biggest professional development opportunity available in the public relations sphere."

More than 2,000 public relations professionals and students from around the world are expected to attend the PRSA 2006 International Conference, themed “Benchmarking Your Public Relations Strategies with the Best.” Over the course of three days, from November 11-14, the Salt Lake City conference will feature more than 100 professional development opportunities, including innovative workshops, seminars and Master Classes. Newly added for the Salt Lake City Conference will be daily “Coffee and Conversation” sessions offering an in-depth look at the history and culture of Utah, as well as “Fireside Chats,” an exclusive opportunity to discuss the public relations profession with two of the industry’s most respected leaders – Richard Edelman, president and CEO, Edelman, and Harold Burson, APR, Fellow PRSA, founder and chairman, Burson-Marsteller. For additional conference information, visit http://www.prsa.org/conference2006/conference.cfm.

Host Keith Burton is president of GolinHarris’ prestigious Insidedge employee communications consultancy. He has counseled Fortune 500 corporations on employee communications, labor relations, strategic planning, issues management, crisis communication, marketing communications and environmental affairs. During his 30-year professional career, Keith has served clients including Tyson Foods, The Boeing Co., American Airlines, Bell South, Visa International, Nationwide Insurance, FedEx, IBM Corp., GTE Corp., Georgia-Pacific Corp., Overnite Transportation, Miller Brewing Co., Sandoz Agro Inc. and Celanese Corp. He is nationally recognized as an expert in employee communications, crisis communications, re-engineering, change management, labor relations, corporate restructuring and litigation support.

About WebmasterRadio.FM

WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. The WebmasterRadio.FM listening audience has a vast appeal to anyone looking to learn industry-specific information from the most successful marketers and technology experts in the world. These Internet "influencers" create, learn and listen in a true community destination.

WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with David McInnis, CEO of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" and "DishyMix" with host Susan Bratton, ad:tech Chair and CEO of Cendara, Inc.; "Wizards of Web" with Future Now Inc.'s Bryan and Jeffrey Eisenberg; "Click This!" with contextual advertising expert Jen Slegg; "DomainMasters" with Monte Cahn, CEO of Moniker.com; "The Daily SearchCast" featuring search authority Danny Sullivan; "NextStuffNow" with Chris Tolles, VP of Topix.net; "Power Source" with Tim Mayer of Yahoo! Search and Jeremy Zawodny of Yahoo!; "Net Income" with Jeremy "ShoeMoney" Schoemaker and more. To tune into WebmasterRadio.FM’s live content, or to check out the show lineup, please visit http://www.WebmasterRadio.FM.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America (http://www.prsa.org), based in New York City, is the world's largest organization for public relations professionals. The Society has more than 30,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 275 Chapters at colleges and universities throughout the United States.

Media Contact:

Brandy Shapiro-Babin

954-309-5578

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