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Yves Rocher Launches Riche Crème with 30 Precious Oils to Combat Today’s Wrinkle Causing Elements

To better combat today’s skin aggressors, the Riche Crème line has combined 30 precious oils with powerful regenerative properties specifically chosen for their concentration in anti-aging ingredients essential to the skin, as well as for their nutritional benefits.

(PRWEB) September 22, 2006 -- To better combat today’s skin aggressors, the Riche Crème line has combined 30 precious oils with powerful regenerative properties specifically chosen for their concentration in anti-aging ingredients essential to the skin, as well as for their nutritional benefits.

The rebirth of Riche Crème -- a classic is reborn to combat today’s wrinkle causing elements.

Introduced in 1973, Riche Crème is Yves Rocher’s oldest anti-aging cream and remains a customer favorite worldwide. Long prized for its 10 wrinkle-fighting precious oils, the cream now contains an additional 20 oils chosen to better combat today’s skin aggressors.

The increased penetration of UV rays and pollution require a more targeted skin-care remedy. Riche Crème is now a unique combination of 30 precious oils with powerful regenerative properties specifically chosen for their concentration in anti-aging ingredients essential to the skin as well as for their nutritional benefits. Yves Rocher laboratories extracted and skillfully measured and blended these oils to ensure a perfect anti-aging synergy capable of replenishing the skin’s deficiencies.

Each oil is unique and has a target role to play in the fight against wrinkles. Ten of the oils are highly concentrated in essential fatty acids particularly active in skin regeneration and anti-wrinkle action (Sunflower, Maize, Safflower, Camelina, Musk rose, Grapes, Peach, Walnut, Apricot, Evening Primrose). Ten others are rich in pro-vitamin A and vitamin E, which help protect the skin against premature aging (Palm, Colza, Coconut, Pistachio, Hazelnut, Argan, Cotton, Cashew nut, Wheat, Rice). Finally, the last 10 oils contain a high percentage of wax, squalene, sterol and moisturising active ingredients, which are essential components of the hydrolipidic film responsible for skin nutrition, quality and softness (Macadamia, Olive, Avocado, Limnanthes, Jojoba, Castor, Andiroba, Camellia, Mango).

Begin by discovering two new exceptional treatments formulated specifically to provide an intense regeneration. They may be applied morning and night, selectively as a 1-month cure or throughout the year, alone or combined to other products. The Deep Regenerating Crème provides in-depth nutrition and wrinkle replenishment, and the Beauty Elixir provides an instant feeling of well-being and restores radiance to the skin.

The revamped morning, night and eye treatments are ideal for daily use. The Wrinkle Smoothing Day Crème is formulated with a high concentration of anti-aging ingredients that nourish, ensure long-lasting comfort and gently smooth out wrinkles. The Wrinkle Smoothing Night Crème is particularly rich in essential fatty acids that intensely regenerate the tissues throughout the night and smooth out wrinkles. Finally, the Wrinkle Smoothing Eye Crème reinforces the eye contour’s fragile epidermis and gently smoothes out lines and wrinkles.

About Yves Rocher
Yves Rocher, The World Leader in Botanical Beauty Care, was founded over 40 years ago in La Gacilly, in the Brittany region of France. Since its inception, Yves Rocher has grown to more than 1,500 beauty centers worldwide and distributes its Green Book of Beauty – the official catalogue – on five continents, in 90 countries, in over 20 languages, including a braille version.

All Yves Rocher products are available online at www.yvesrocherusa.com, by catalogue at 1-800-321-3434, or at the Yves Rocher Beauty Center, in the Woodbridge Center in New Jersey.

To download product photos of this line, please go online at: http://pictures.yvesrocher.com/US/PR/Riche_creme/

Press contact:
Elizabeth Sbaglia
450-442-9555 x 6305

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CONTACT INFORMATION
Elizabeth Sbaglia
YVES ROCHER
450-442-9555
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