New PR Firm is First to Combine Traditional, Digital Methods for Boomer Marketing
Mary Furlong & Associates (MFA) is adding PR services to its menu of client offerings. MFA is a San Francisco-based communications firm that specializes in helping businesses and nonprofit organizations connect with the baby boomer and senior markets. The firm also provides marketing, research and business development services.
San Francisco, CA (PRWEB) September 22, 2006 – Mary Furlong & Associates (MFA) announced today that it is adding a full range of public relations services. The move broadens the firm’s portfolio of client offerings, which includes marketing, research and business development services.
In addition to more traditional public relations, such as working with mainstream print and broadcast reporters to secure media coverage for clients, MFA specializes in “PR 2.0” – reaching consumers through weblogs, e-newsletters, podcasts, Web promotions, mobile devices and other emerging digital channels.
Focused on the baby boomer and senior markets, MFA’s clients include entrepreneurs, corporations and nonprofit organizations that want to attract, communicate with and sell to the fast-growing 45+ market. In the U.S., the 78 million boomers born between 1946 and 1964 spend $2 trillion per year and own more than 90% of all financial assets.
Like other Americans, boomers and seniors are increasingly wired, and they get their news, information and entertainment from an ever-widening array of sources. Recent surveys show, for example, that more than 70% of boomers and seniors get at least some of their news online, about 80% use the Internet to research products and about 20% read blogs.
“An effective awareness strategy engages these active adults in both the online and offline communities where they gather, with messaging that speaks directly to this market’s life stage needs and interests,” says Mary Furlong, CEO of MFA.
“Our PR targets the newspapers in cities where boomers have purchased second homes as well as the financial, health care and game sites they visit regularly and the affinity groups they belong to,” adds Furlong. “MFA’s new public relations services also dovetail with our existing capabilities in digital marketing and program implementation.”
Since its inception, MFA has been helping companies and organizations connect with the 45+ market, through strategic business planning and marketing informed by deep experience and understanding of mature consumers. The firm is adding PR services “because our clients requested more help in communicating with consumers through the traditional press and new digital media,” explains Furlong.
About Mary Furlong & Associates
Founded in 2002, Mary Furlong & Associates (MFA) is a strategic communications firm headquartered in San Francisco. MFA’s public relations, marketing and business development services are geared to drive new opportunities for clients in the baby boomer and senior markets. Mary Furlong, Ed.D., the firm’s founder and CEO, has guided the offline and online 45+ market strategies of leading corporations and nonprofit organizations for more than 20 years. Furlong launched SeniorNet in 1986 and ThirdAge Media in 1996, and her expertise in aging and technology trends has been featured in The New York Times, USA Today, Business Week, Fortune and other publications. As a team, MFA brings more than 40 years of experience in building relationships with “age beat” reporters, analysts, bloggers and other key online and offline influencers. MFA also co-produces the annual Silicon Valley Boomer Venture Summit and What’s Next? conferences, which highlight opportunities and innovative businesses in the 45+ market. Information about the firm and its unique service offerings is available at http://www.maryfurlong.com.
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