American Bus Association Names Virginia International Tattoo One Of North America’s 100 Best Events For 2007

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The American Bus Association (ABA) announced today that the Virginia International Tattoo has been designated as one of the Top 100 Events in North America for 2007 by an elite tourism industry selection committee.

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The American Bus Association (ABA) announced today that the Virginia International Tattoo has been designated as one of the Top 100 Events in North America for 2007 by an elite tourism industry selection committee. Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, is a great accomplishment for both the Virginia International Tattoo and the Virginia Arts Festival (http://www.vafest.com.).

“The attractiveness of the Virginia International Tattoo as a don’t-miss entertainment value is only part of why its selection this year is such a distinction for the Virginia Arts Festival,” said Peter J. Pantuso, ABA’s president and CEO. “The real news here is that the Tattoo has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives the Virginia International Tattoo and Hampton Roads region an important boost in visibility among professional tour planners.”

Every April, the Virginia International Tattoo takes place in Norfolk, Virginia for five breathtaking performances. Called a “spectacle of music and might” by CBS Sunday Morning, the Virginia International Tattoo features hundreds of U.S. Military performers side by side with International marching bands, highland dancers, choral groups, bagpipes, and much more. With over 800 performers, this event is the largest show of its kind in the United States. The 2007 Virginia International Tattoo, which is part of the 6 week long Virginia Arts Festival, takes place April 20-22.

“This is the third time that we have been recognized with this prestigious distinction,” said Dianna Starkey, Tourism and Sales manager for the Virginia Arts Festival. “The Virginia International Tattoo is truly an attraction in itself, reaching people of all ages and showcasing our patriotic pride. Having this recognition emphasizes that the Virginia Arts Festival is one of the finest examples of the arts driving tourism.”

According to studies recently completed by researchers at The George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from $5,000 to more than $13,000 in a local destination’s economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes.

With the release of the American Bus Association's 2007 Top 100 Events in North America, ABA celebrates 25 years of the Top 100 Events. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public.

About the 11th Annual Virginia Arts Festival April 17-June 3, 2007

The world-class Virginia Arts Festival premiered in coastal Virginia in spring 1997. Twenty-plus venues in nine cities from the Historic Triangle (Jamestown/Yorktown/Williamsburg) to Norfolk to the oceanfront resort, Virginia Beach, host over 50 performances by top-flight artists from around the world in classical music, dance, theatre, and opera. Signature events are the Chamber Music series, led by pianist André-Michel Schub, and the spectacle of music and might, the Virginia International Tattoo. Season subscriptions go on sale in September and single tickets in February. Call 757-282-2800 or toll-free 1-877-741–ARTS (2787) or visit http://www.vafest.com.

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Leigh Mang