Global Comms Expert: Obsolete View of Global Marketplace “Harms Ability to Mine the World’s Opportunities and Undermines America’s Ability to Lead the Global Economy”
Despite Corporate America's drive to reach the global marketplace, many companies are saddled with outdated and obsolete ways of viewing their international markets. By clinging to historic terms like EMEA, APAC, or LATAM, American businesses are viewing their global operations through an antiquated and outmoded lens. Worse, this faulty view prevents most companies from identifying important international revenue opportunities and, consequently, is undermining America's ability to lead the global economy.
Boston, MA (PRWEB) September 22, 2006 -- In an article published in the September issue of American Executive Magazine, Global Communications Expert Josef Blumenfeld, founder of Tradewind Strategies, examines Corporate America’s view of the global marketplace and the geographic zones of operation that most companies use to drive their international business. Blumenfeld argues that terms like “EMEA” and “APAC” are obsolete and that seeing the world in those outdated and static models is holding American companies back from successful global sales.
“We are paying the price for failing to see the opportunities that exist outside the boundaries of these zones,” Blumenfeld writes. “Viewing your company’s global operations through this antiquated lens is limiting and counterproductive. How America sees the world is far from how the world really is.”
By abandoning what he termed archaic “comfort-zone designations,” such as EMEA and APAC, American companies will be in a better position to reach the global marketplace. “It’s a cliché,” Blumenfeld explained, “but in today’s global economy, the world must be seen globally. The lexicon American business uses to describe markets outside our borders suggests we are failing to do that.”
Drawing on his extensive global expertise, Blumenfeld identified five areas of international opportunity that could have a measurable impact on the bottom line. These included borderless markets, trans-regional common markets, far-flung expat communities outside geographic boundaries, and cultural similarities that result in extensive cost-savings. “When it comes to generating revenue from the new global marketplace, it’s time to retire those terms and pursue a more strategic approach to your business.”
About Tradewind Strategies
Tradewind Strategies was founded by Josef Blumenfeld, a strategic global communications professional with experience managing PR agencies and programs in 28 countries on six continents. As international markets continue to grow in importance, there is a growing need for experienced, global communications practitioners. Tradewind Strategies allows companies to identify international marketing resources and to expand their public relations and communications programs into these new and growing international markets. Clients have including global PR agencies, corporate global giants such as Wal-Mart and Philips, and smaller companies – both in the US, as well as in international markets. Blumenfeld has been quoted in worldwide press, including Fortune, The New York Times, Asian Wall Street Journal, China Business, Xinhua, Globo (Brazil), Media (Hong Kong), UPI, CMO, and Inc. More information can be found at www.tradewindstrategies.com
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