On the one hand, we felt there was no more appropriate venue for this definitive white paper on podcasting than as a podcast
Lake Leelanau, MI (PRWEB) September 25, 2006
Oneupweb, online marketing leader, today released its definitive white paper on corporate podcasting, Corporate Podcasting 101, as a two-part podcast available free of charge at Oneupweb.com, iTunes and most major podcast directories. The podcast joins the growing list of audio white papers in Oneupweb’s IOM (Integrated Online Marketing) podcast series.
This audio white paper was produced to allow busy marketers convenient access to information on the basics of podcasting including: the mechanics of production, the importance of tracking, sourcing, best practices, and the history and future of the medium. “With this information, marketers will have the background they need to see how corporate podcasting can impact their bottom line and what’s necessary to produce a podcast series,” says Oneupweb CEO, Lisa Wehr.
Due to the comprehensive nature and overall length of the white paper, the 22-minute plus podcast has been divided into two segments for listener convenience. “On the one hand, we felt there was no more appropriate venue for this definitive white paper on podcasting than as a podcast,” noted Wehr. “On the other hand, the sheer scope of the paper made it long for one sitting. So we’ve divided it into two manageable segments for our listening audience.”
Corporate podcasting represents new opportunities for businesses to reach a growing market. Podcasts are portable, personal and an increasingly popular way for business to begin a dialog with customers and stakeholders. Audiences are offered the convenience of downloading now and listening later -- at the gym, in the car, on the train -- whenever and wherever they choose. And with the recent introduction of PodTractor™ podcast tracking by Oneupweb, podcasters can now accurately assess the return on their investment in this new media.
“Corporate Podcasting 101 is a marketing primer,” says Wehr. “Our objective is to provide marketing executives with clear, concise, jargon-free information they can use, in a format they can consume when it’s most convenient.” The podcast covers:
- What podcasting is
- Its marketing value
- How podcasts are used (from a corporate or marketing perspective)
- How they work
- Podcasting sourcing options
- Best practices
- Integrating podcasts into a marketing program
- And more…
For more information about podcasting and its marketing potential visit PodGarden.com, a site which describes the full range of podcasting resources and services available through Oneupweb. You can access a complete listing of white papers and podcasts available free of charge in the Oneupweb library at Oneupweb.com.
Oneupweb has been an innovator in online marketing for more than a decade, creating integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production, online market research, marketing analytics and more. An award–winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only two–time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List three years and is recognized as a Leader & Innovator by Lawrence Technological University. The company publishes an SEO / SEM newsletter Online Marketing Brief™ and a blog and weekly podcast named StraightUpSearch . Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.