Former Amazon.com Chief Scientist Joins Attensa Board of Advisors

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Dr. Andreas Weigend, renowned scientist, speaker and e-business expert, to provide strategic guidance on Attensa's AttentionStream technology development.

Attensa, Inc., the leading developer of RSS software for businesses, today announced the addition of Dr. Andreas S. Weigend to its Board of Advisors.

Weigend heads People and Data, a San Francisco-based strategic consulting firm, helping data-intensive organizations develop strategies based on behavioral analytics. He teaches Data Mining and E-Business at Stanford and was Amazon.com's full-time Chief Scientist. Over the last 20 years, he has published more than 100 scientific papers and worked with leading companies in the U.S., Europe, and Asia including Yahoo, Match.com, Alibaba, Goldman Sachs, and Swiss International Air Lines.

Weigend will collaborate with Attensa's senior technical team and share insights, strategies and algorithms designed to help information workers and businesses make better decisions by automatically discovering the most relevant information while cutting through information overload.

"Andreas' enthusiasm and excitement is contagious," said Eric Hayes, Vice President of Research and Development and Attensa co-founder. "His understanding of the deep math of attention behavior and social interaction will be a driving force in the advancement of our search, recommendation, and discovery AttentionStream."

"My ultimate goal is to show people the power of discovery in a connected world," said Weigend. "Attensa's AttentionStream technology enables companies and individuals to remember more, communicate better, share information, and make decisions based on learned preferences and wisdom of the community. I am looking forward to working with a great team as Attensa continues to roll out products and services that leverage Web 2.0 for information-intensive enterprises."

About Attensa

Attensa, Inc. is a venture backed software company committed to developing an RSS Network that intelligently delivers relevant, up-to-the-minute information to people on any device they choose.

For more information and to keep informed about new product introductions, please visit the company's Web site at http://www.attensa.com/ and at our blog at http://www.attensa.com/blogs/attensa/.

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Scott Niesen
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