Los Angeles, CA (PRWEB) September 22, 2006
Today Jackstreet Media and Trout and Partners Ltd. announced plans to develop Jack Trout Interactive, an online offering that will bring the fundamentals of positioning and marketing strategy to a new generation of marketers.
The venture will leverage new media and Web 2.0 technologies to make Trout’s 40 years of experience in advertising and marketing available on demand. After a pilot program called “A Minute in the Mind of Jack Trout” confirmed interest in the format, the venture was expanded with “Jack Trout on Strategy.” This new radio program, available only online and via podcasting, is aimed at applying classical positioning and marketing strategy to the contemporary challenges of marketing in an age of hyper-competition. Listeners get to plug in to strategic marketing discussions between Jack Trout and some of the nation’s leading marketers, business people and thought leaders.
Past programs include discussions with Charlie Hughes, former CEO of Land Rover and Mazda North America; Steve Rubel, PR strategist at Edelman; Chris Anderson, editor of Wired Magazine and author of The Long Tail; Seth Godin, marketing strategist and author of The Purple Cow; and Drew Neisser, CEO of Renegade Marketing. An additional program will come online next month called “Tales From the Marketing Wars” that will complement Jack Trout’s bimonthly column on Forbes.com.
Jack Trout argues that the fundamentals still matter and that they matter more now than ever. “As today’s marketers struggle to cope with overwhelming competition, many are looking for a competitive edge in all of the new tools, technologies and tactics. But they’ve lost sight of the strategic fundamentals,” said Trout, founder of Trout and Partners Ltd. and the author of many marketing classics including, Positioning: The Battle for Your Mind; Marketing Warfare; The 22 Immutable Laws of Marketing; Differentiate or Die; and his latest, Trout on Strategy. “The Daily papers are littered with stories of undifferentiated brands, products and services that became casualties of the marketing wars as they chanted the mantra of the latest hot marketing fad,” said Trout.
The business model for the Trout Interactive was developed by Jackstreet Media, and Trout Radio is produced by Emmy winning broadcaster Errol Smith. “Jack Trout on Strategy is a great example of our ProAm™ programming model developed specifically for distribution online,” said Errol Smith of Jackstreet Media. “Striking a strategic balance between the glossy production values of traditional broadcast programming and the wide open conventions of new media, the ProAm™ model places an emphasis on substantive, value added content efficiently delivered.”
Jack Trout on Strategy is distributed on The Affiliate Nanocasting Network.