Upper Room Records Bolsters Marketing Efforts, Creates High Impact at Radio for the Batrina Davis Single 'Another Day'

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Upper Room Teams with Gospel Truth Magazine for the Marketing of the Batrina Davis Album “The Rocks Will Cry Out”

Batrina Davis and the song

Upper Room Records Inc. is proud to announce the addition of Gospel Truth Magazine to its National Marketing team.

Mr. Ware (Upper Room Records) and Mr. Kerry Douglas (WorldWide Records and Gospel Truth Magazine) have teamed up to develop a marketing campaign for Batrina Davis and her upcoming 2007 album release “The Rocks Will Cry Out”. “Our team is very pleased to be able to work with someone as knowledgeable in the Gospel Music and Print industry as Mr. Douglas” says Ware. Upper Room Records has set up a marketing plan for the fourth quarter of 2006 and first quarter of 2007. Gospel Truth magazine is a major part of this marketing effort. “Gospel Truth Magazine is a staple in the Gospel Music Industry and is a marketing vehicle that will help propel “The Rocks Will Cry Out” to the notoriety it deserves,” states Ware.

Ware states, “With so many mergers and acquisitions today in the gospel music industry we felt it was necessary to strengthen Upper Room’s marketing efforts by teaming up with a powerhouse such as Gospel Truth.” In addition to magazine articles and print ads, the Batrina Davis single “Another Day” will be added to the Gospel Truth Sampler CD which is offered in conjuction with the fourth quarter 2006 and first quarter 2007 magazine issues.

“Batrina Davis and the song “Another Day” will be a great addition to the Sampler CD published by Gospel Truth Magazine,” says Douglas. “Batrina is an excellent vocalist and the talent she shows has begun to be embraced by the radio community nationwide” adds Douglas. Batrina Davis is an industry veteran whose powerful vocals have supported many artists including the gospel legend Kim Burrell. Davis’s musical cache also includes writing as well. “Batrina is the kind of artist that labels look for”, states Ware, “it’s not just her songs and vocal gift, but her energy and ministry that make her a total package.”

“Another Day is currently an audience favorite at Heaven 97 in the Dallas Fort Worth Metroplex,” states Warren Brooks Heaven 97 Program Director. “ We are getting 15 to 20 request for the song a week, Batrina is taking Gospel to the next level and she is putting Texas back on the map for Gospel Music,” states Brooks.

The long anticipated album, “The Rocks Will Cry Out” featuring “Another Day” is complete and can be sampled at http://www.UpperRoomMusic.com or http://www.Myspace.com/UpperRoomRecords or http://www.SonicBids.com/Batrina. Various producers including respected Gospel industry producer Roger Ryan (Shirley Caesar, Anointed, Alvin Slaughter) contributed to this project.

About Upper Room Records, Inc.

Upper Room Records Inc. was founded in April 2004 for the purpose of creating and promoting Gospel music and called independent artists. Upper Room is a up and coming independent contemporary label with broad appeal. Quality musicianship and songwriting is Upper Room Records constant goal.


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Demetrion Ware
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