NYCA Plays to Win with New Advertising Campaign for ViewSonic

Share Article

Advertising agency NYCA expands its popular "Reality" campaign for ViewSonic's new premium LCD TV.

In the third ad of its popular “Reality” campaign, NYCA continues to position ViewSonic as the manufacturer who “gets” gamers. While the first two ads focused on ViewSonic’s LCD displays, which feature widescreens and the industry’s fastest response time, “Freeze” introduces the new N4060w premium LCD TV.

Taking reality gaming to the next level, “Freeze” communicates the real

experience the N4060w creates through HDMI optimized graphics and surround sound. In this ad, a gamer is completely entrenched in a game which seems to have taken over the entire room.

“Freeze” will launch in the October issues of select gamer and tech publications like “PC World,” “PC Gamer” and “Wired.” The ads can be seen on

Creative Director: Michael Mark

Associate Creative Director: Dave Huerta

Senior Art Director: Mike Frey

Senior Copy Writer: Guy Hufferd

Print Producer: Lynne Roswall

Account Management: Damir Seferovic, Jen Omundson

Photographer: Michael Rodriguez, Comrade

NYCA ( is a full-service marketing agency that grows businesses with inspired ideas. NYCA has grown business for clients like TaylorMade Golf, San Diego Convention and Visitors Bureau, Rossa Putters, Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune,, The EastLake Company, Kyocera Wireless, DIRECTV, Penta Water, National City Mile of Cars, AutoAnything, First Dental Health, TaylorMade Performance Labs, and others.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Mark
Email >
Visit website