The Comedy Wire Hails "Quality" Trend in Radio with New Discount Rates
The Comedy Wire syndicated radio service, hailed by clients as the best humor service in the industry, announces new discount e-mail subscription rates as low as a dollar a day for small markets and other limited-time discounts for larger markets.
(PRWEB) September 27, 2006 -- The Comedy Wire internationally-syndicated radio service (www.comedy-wire.com) hailed the new “Quality” trend in radio trumpeted at the recent NAB Convention in Dallas by announcing new discount rates as low as a dollar a day in small markets.
Pat Reeder, who with wife/creative partner Laura Ainsworth has written the Comedy Wire since 1992, said he was excited to hear so many experts at the National Association of Broadcasters’ gathering declare that for local broadcast radio, the key to competing successfully with satellite radio, Internet and other new options is to offer high quality programming that cannot be found on the competition.
He said, “This has been our band wagon since we launched the Comedy Wire 14 years ago: that listeners reward quality. It’s the reason we were able to survive as a cash-only service during the decade of consolidation, barter, budget-slashing and firing of long-established local personalities – or as we called it, ‘the No-Quality trend.’ While other prep services were going out of business, we always maintained a base of top-rated major market clients worldwide who knew that you get what you pay for, and getting the funniest, most timely material possible was worth the price.”
Now that the trades are filled with talk of media giants divesting themselves of small market stations and consultants urging those newly-independent stations to meet new competition with quality programming, some see gloom and doom for traditional radio, but the Comedy Wire team sees a golden opportunity. So they are making their full service available via e-mail for as little as $5 a week to small markets, with other limited-time discounts available for new subscribers in larger markets.
Reeder said, “When we left another award-winning prep service in 1992 to launch the Comedy Wire, many of our clients followed us and have been with us ever since. We believe that by making the same market-exclusive material used by top major market stations available to smaller market talent at an affordable rate, we can help them build their careers, and they will take us with them as they rise through larger and larger markets.”
The Comedy Wire is a daily topical humor service known to radio insiders for its amazing timeliness (Reeder and Ainsworth write all night long and send it out just as East Coast DJs are arriving for work), its arcane pop culture and political references and sharply witty one-liners that have drawn comparisons to Dennis Miller and “The Daily Show,” and its fiercely loyal subscribers. A recent Texas Radio Hall of Fame inductee called it the best prep service he’d seen in his 40-year career; and one award-winning country DJ took a year off but kept paying for it out of his own pocket, just to keep his competitors from grabbing it in case he decided to come back.
Reeder and Ainsworth also have unusual connections for comedy writers, such as Arkansas Governor and possible presidential candidate Mike Huckabee, who discovered the Comedy Wire while doing a radio interview, requested a subscription for his personal enjoyment, wrote the Foreword for Reeder and Ainsworth’s book, “Nine Hallmarks of Highly Incompetent Losers,” and raved that “the Comedy Wire is as much a part of my morning reading routine as the Bible and the morning paper.”
Reeder added, “And he was a Baptist minister, so I guess we’re in pretty good company.”
The Comedy Wire is repped by Mike King of MK Productions in Dallas. More information, samples and a two-week free trial are available at www.comedy-wire.com.
###
Post Comment:
Trackback URL: http://www.prweb.com/pingpr.php/U3F1YS1IYWxmLVByb2YtSG9yci1JbnNlLVplcm8=
Bookmark -
Del.icio.us |
Furl It |
Technorati |
Ask |
MyWeb |
Propeller |
Live Bookmarks |
Newsvine |
TailRank |
Reddit |
Slashdot |
Digg |
Stumbleupon |
Google Bookmarks |
Sphere |
Blink It |
Spurl
|
