Female NASCAR Fans Influence Fashions On and Off the Track
According to a survey by Nielsen, female fans now comprise 40% of NASCAR's fan base and 50% of its new fans. Since those fans have said they'd choose to shop where retailers offer NASCAR styles, women can now find everything from NASCAR bikinis to pumps, cowboy boots, and flip-flops.
(PRWEB) September 27, 2006 -- According to a survey by Nielsen, female fans now comprise 40% of NASCAR's fan base and 50% of its new fans. Since those fans have said they'd choose to shop where retailers offer NASCAR styles, women can now find everything from NASCAR bikinis to pumps, cowboy boots, and flip-flops.
"Women tend to identify with the human aspect of car racing -- following the teams and the drivers. They want feminine products, and merchandisers have responded with a growing array of apparel created especially for them, including tank-tops, t-shorts, swimwear and footwear," says Carol J. Buck, CEO of Xenna Corporation which distributes natural foot care products (www.xenna.com).
According to Teresa Coffey, whose online business sells NASCAR and racing themed bikinis, jumpsuits, short sets and mini-dresses, "NASCAR is becoming more and more popular and isn't just for the guys anymore. We sell a lot of racing-themed outfits because people make going to the track a big event and many women like to dress to suit the occasion."
Racing footwear goes from flip-flops to athletic shoes and pumps.
Buck adds, "While pumps are very popular with women, NASCAR-themed flip-flops are big with NASCAR fans because they're so comfortable. But if feet are embarrassing to look at because of yellow, discolored toenails or dry, cracked heels, these cooler choices are out. That's one of the reasons we developed NonyX® Nail Gel and CalleX® Exfoliating Ointment -- to take care of unattractive toenails topically and allow everyone to have smooth, baby-soft heels."
Diabetic-friendly NonyX® Nail Gel is a natural ethanoic nail gel that breaks down and removes keratin debris -- the discolored, yellow or thick granular buildup under nails which is the actual source of nail discoloration. After using NonyX Gel for 3 or 4 weeks, keratin debris is soft enough so that it can begin to be scraped out from under the nail. Overall nail appearance improves over time as keratin debris exfoliates with continued use of this money-back guaranteed gel.
Diabetic-friendly CalleX® Ointment smooths and moisturizes dry, cracked heels. Its natural enzymes selectively exfoliate dry, cracked, thickened and scaly skin while its petrolatum base retains natural skin moisture. Peppermint-scented CalleX is also free of potentially irritating acids, mineral oil, colorants, parabens and lanolin and is also money-back guaranteed.
NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, HEB grocery stores and most Medicine Shoppes. Online, it is also available at www.drugstore.com and www.xenna.com.
CalleX Ointment is sold in the footcare section of Walgreens, Longs and many Medicine Shoppe pharmacies, and online at www.drugstore.com and www.xenna.com.
For photos of toenails and heels before and after using Xenna products, click on www.xenna.com.
Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails.
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