orderTalk Inc. Selected by the British Sandwich Association For The Supply of Restaurant Online Ordering Software to BSA Members

orderTalk Inc. has been selected by the British Sandwich Association (BSA), representing the interests of a ₤3.3 billion industry as its partner for supplying online ordering and call center services to its members.

Irving, TX (PRWEB) September 27, 2006 -- orderTalk Inc., the industry leader and recognized experts in online ordering and call center interface technology for the restaurant, to-go, quick service, catering and hospitality industry has been selected by the BSA to supply online ordering and call center interface technology to its members.

Commenting on the endorsement by the BSA, Patrick Eldon, President of orderTalk, said: “orderTalk is delighted to be recognized by this prestigious Association as the industry leader. It serves to confirm what we have always known -- that we are the market leaders in this industry both in terms of technology and service. orderTalk’s selection by the BSA as the sole provider of these services to their members shows the confidence that the Association has in the orderTalk offering.”

The orderTalk online ordering software for restaurants combines online ordering and the ability to handle telephone ordering either at an in-house or outsourced call center, allowing operators to concentrate on making and delivering food. The online ordering website and call center interface can be combined or operators can opt to use either as a stand alone product.

The system allows operators to maintain their unique brand, whilst reducing costs by making use of orderTalk’s economies of scale. From the customers’ perspective, the online ordering and telephone calls are dealt with by the store as they are done entirely in the name and brand of the business.

All orders are transmitted -- by fax, printer unit, console or directly into a POS system -- to the relevant store or restaurant. The system is simple to operate in store as orders are either printed out or seamlessly transferred through integration to many existing POS systems. Furthermore, the orderTalk system coordinates both telephonic and online ordering through central servers, allowing the operator to better handle capacity. Because the call center interface allows operators to use a call center of their choice, staffed by professional call handlers who are trained to cross and up-sell, the end result is increased order value for call in orders.

The system serves the individual store or restaurant as well as chains, and has particular appeal for those with multiple sites or franchised businesses as it offers a higher degree of management control without taking away the ‘local-ness’ of the business as every call and online order is dealt with in the name of the local business.

orderTalk specializes in providing outsourced and managed order taking solutions designed for the restaurant, to go, catering and quick service market. orderTalk has become renowned for providing proven technology without the need for customers to invest in the costly development of software, the purchase of hardware or the hiring of IT staff. orderTalk provides efficiency and hassle free implementation of a branded, sophisticated and user friendly system.

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