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OCEANA Joins Change Round-Up E-commerce Non-Profit Network
Online donations to generate real change for protecting the world’s oceans.
Troy, NY (PRWEB) September 28, 2006 -- Change Round-Up, Inc., a cause-marketing service for online retailers, today announced Oceana has joined their e-commerce fundraising network that brings retailers and charities together to generate change for good causes. Oceana campaigns to protect and restore the world’s oceans. Their teams of marine scientists, economists, lawyers and advocates win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other sea life.
“We are thrilled to be working with Change Round-Up in this simple yet innovative approach to securing funds for our organization,” Andrea Brock, Vice President of Development for Oceana, noted. “Our marine environments are in trouble and this money will help us advance our campaigns and win meaningful victories in our fight to save the oceans.”
Change Round-Up’s service takes the fundraising concept of the “spare change donation jar” and applies it to the growing e-commerce market by enabling e-shoppers to round-up their online purchases and donate the electronic “spare change” to a charity of their choice.
“We’re very pleased to have a great organization like Oceana join our Network,” said Jonathan Falk, VP of Business Development for Change Round-Up. “We applaud and appreciate their efforts to protect such an important natural resource, and look forward to helping them raise much-needed funds, enabling them to further accomplish their mission.”
Easy for donors, online shoppers can donate painless amounts of spare change, conveniently, to support the causes that are important to them. During checkout, consumers are offered a drop-down menu selection of charities that the retailer supports. With a simple click they can round up their purchase price to the nearest dollar, or designate any amount, to the charity of their choice and the donation is included in their payment.
Efficient for charities with no upfront or hidden costs, non-profits are able to generate donations at a fraction of current costs. Change Round-Up deducts only 10% of donations received to cover the retailer’s administrative costs, credit card fees and operations. This fee is well below the maximum 35% standard for fundraising costs set by the Better Business Bureau Wise Giving Alliance. Furthermore, aside from the few minutes it takes to complete the online sign up form and then periodically cashing donation checks, there is no effort required by the charity.
Effective for retailers with Change Round-Up’s easy online donation service, retailers can leverage their e-commerce business to provide their customers with the opportunity to join them in support of a cause. Retailers can also set up matching fund programs to extend giving support. The Change Round-Up service is provided free to retailers
Any 501(c)(3) tax-exempt organization is eligible to join the Change Round-Up Non-Profit Network. There is no cost to sign up and Change Round-Up only charges a 10% fee of donations generated through the system. For information visit the Change Round-Up website at www.changeroundup.com or call 518-276-3949.
About Change Round-Up
Change Round-Up is a cause-marketing service for online retailers. The Change Round-Up service takes the fundraising concept of the “spare change donation jar” and applies it to e-commerce. E-shoppers are asked at the time of checkout if they would like to round-up their purchase price to the nearest whole dollar and donate the electronic “spare change” to a charity of their choice. The service is easy for donors, efficient for charities and effective for e-retailers.
Change Round-Up: Give a little. Help a Lot.
Contact:
Daniel Quigley
(518) 276-3949
www.changeroundup.com
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