New Book Exposes the Truth About Business Networking

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Business networking is not the over-whelming, complicated process that it is often made out to be in the business world, according to Author and Business Coach Srirupa Dasgupta.

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Addressing the huge demand for support with networking in the business world, Author and Business Coach Srirupa Dasgupta has recently published a new book: Effortless Networking - Everyday Wisdom to Transform your Business and Life. This easy to read guide provides practical information on how to leverage your networking efforts a natural and simple way.

Being clear about what you want is the key to making business networking an effortless and natural process, according to Dasgupta. Having seen many business professionals struggle with the idea that they need to find ‘as many people as possible’ to help build a business, Dasgupta has decided to breakdown this prevalent networking myth.

“Business networking can actually be a simple process,” she said. “The key is to clarify exactly what you want for your business. Building a network of tons of people is pointless without knowing exactly what you want to achieve through your networking activities.”

Dasgupta is often asked, “How do I network?” or “Where do I start?”

When these questions come up, she often finds there is a lack of clarity about what people want to achieve and who can help them meet that goal. In fact, people are usually networking as part of their day to day business activities; they just may not have a clear set of objectives, making it almost impossible for networking to benefit their business.

“If you spend some time figuring out what you want, you’ll know exactly where to start and what to say to people,” Dasgupta said.

After getting clear, determining where the people you want to meet get together, formulating clear and concise questions and approaching all networking opportunities with openness and genuine curiosity will make a huge difference in your networking activities.

About the Author

Srirupa Dasgupta helps small business owners, entrepreneurs and self-employed professionals build, sustain and leverage the professional and personal network that is necessary to succeed. She is the author of "Effortless Networking: Everyday Wisdom to Transform your Business and Life", and writes regular articles offering business networking tips and related resources.

For details, visit her website at


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