Kahlúa® Extends 'Everyday Exotic' Campaign with New Executions

Kahlua is extending its popular Everyday Exotic campaign with four new television commercials that launched this week.

Westport, CT (PRWEB) September 28, 2006 -- Just in time to kick off the critical holiday selling season, Kahlúa Coffee Liqueur is breaking with four new TV advertising executions that build on the successful Everyday Exotic campaign that debuted in 2004.

Beginning, Sunday September 24 four spots -- Everyday Exotic, Paw Prints, Hammock and Party -- will debut on targeted cable channels in the U.S.. These four new executions extend the “everyday exotic” message by introducing viewers to Kahlúa in more social situations that include friends and partners. Consumers will recognize this as an extension of the original campaign through the inclusion of the exotic imagery.

“The new spots are the perfect evolution of Kahlúa’s Everyday Exotic campaign,” notes Simon Hunt, President & CEO, Malibu-Kahlúa International. “The Everyday Exotic campaign has been successful at reaching our target audience -- men and women who want to make their daily lives less ordinary. With our new executions Kahlúa is suggesting new, more social ways to add a touch of exotic even in the most ordinary everyday occasions.”

The spots were directed by leading commercials and feature film director, Thomas Napper. The dancing in the spots is the work of master choreographer Bruno Tonioli and the distinctive soundtrack is by Latin music legend YMA SUMAC available at any local music store or on itunes.

About Kahlúa
Kahlúa is the number one coffee-based liqueur in the world. Kahlúa is made from 100 percent Arabica coffee beans that are shade grown in the foothills of Mexico and roasted to perfection. The coffee, when blended with the finest imported rums and the sweetest vanilla, creates the exotic taste that is uniquely Kahlúa. Kahlúa can be served in a variety of ways such as the White Russian. For information and recipes, log on to www.kahlua.com.

About Malibu-Kahlúa International
Malibu-Kahlúa International is a brand ownership company, operating as a subsidiary within Pernod Ricard, SA. Malibu-Kahlúa International is the flagship unit for Pernod Ricard’s global liqueur business, which currently stands at number two in the liqueur category. Malibu-Kahlúa International operates and markets Malibu® flavored rums, Kahlúa® coffee liqueur and Tia Maria® coffee liqueur.

Pernod Ricard and all its subsidiaries remind consumers to drink responsibly and in moderation.

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