Do-It-Yourself Search Engine Optimization: Free Webinar Offered by eWayDirect

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You don't have to pay someone to optimize your site for good placement with the search engines. eWay Direct's free Webinar will show you how to do it yourself, now, in time for the holiday season.

We’re going to show businesses how to do SEO – it’s a crash-course on what will benefit them most moving into the holiday season

As the 2006 holiday purchasing season approaches, businesses need to optimize their search engine placement for maximum visibility and return on investment. Search engine optimization (SEO) enables businesses to succeed in the competitive world of Internet marketing, and eWayDirect, Inc., wants to help.

The company is offering a free Webinar on September 28 with topics that focus specifically on the holiday season and how to compete for search engine placement at this crucial time. The Webinar presents a four-week, step-by-step plan that includes showing how to identify the most important pages to optimize, updating your keyword list and implementing the proper tags, incorporating the most effective SEO content, H1 tags, and anchor-linking techniques, and finally what companies should do to tweak the site and your search tactics throughout the season.

“We’re going to show businesses how to do SEO – it’s a crash-course on what will benefit them most moving into the holiday season,” says Frank Siano, Vice-President of SEM Services at eWayDirect and one of the two Webinar instructors.

"We’re very excited about this Webinar,” says Neil Rosen, President and CEO of eWayDirect, Inc. “We’ve put together a package that will provide immediate actions you can take to improve your Search performance for this holiday season. Frank and Jeannette will show you how to improve the position of your top pages week after week, using the resources you have in-house.”

Frank Siano is responsible for developing and executing eWayDirect’s SEM/SEO services. His commitment to SEM customers is to optimize targeted traffic driven to their Web sites. Jeannette Cezanne takes care of communications and instructional services offered by the company.

In addition to providing Search Engine Marketing Services, eWayDirect, Inc. is a full-service ESP (e-Messaging Service Provider) that builds and supports proprietary Internet-based software applications helping marketers communicate effectively with their customers and prospects online in order to increase brand recognition, sales, and customer relationships.

The one-hour Web seminar (Webinar) will take place Thursday, September 28, from 2 to 3 pm, Eastern Time. Signups are now being taken at


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