ChickAdvisor™ Launches First Social Shopping Service for Women

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Toronto-based Web 2.0 service lets women review, rate and share favorite products and services. ChickAdvisor (http://www.ChickAdvisor.com) has launched the first social shopping service for women. The service allows members to upload reviews, rate products and services, and select their favorites to share with others. A platform for women to discuss everything from fashion to healthcare, and from spas to supplements, ChickAdvisor lets women air their likes and dislikes and share the best deals in their cities on the site, as well as on their blogs and social network pages -- including the popular MySpace.com.

ChickAdvisor (http://www.ChickAdvisor.com) today announced the launch of the first social shopping service for women, which allows members to upload reviews, rate products and services, and select their favorites to share with others. A platform for women to discuss everything from fashion to healthcare, and from spas to supplements, ChickAdvisor lets women air their likes and dislikes and share the best deals in their cities on the site, as well as on their blogs and social network pages -- including the popular MySpace.com (http://www.myspace.com).

“Women make up over 51% of the online population, yet women and women’s interests are underserved on the Internet,” said ChickAdvisor co-founder Ali de Bold. “Our goal is to provide a place for women to feel at home online, a place where every point of view is valuable and relevant in some way.”

Analysts have noted that social shopping sites like ChickAdvisor get consumers engaged and informed prior to purchase. Because reviews are submitted by peers, rather than by merchants and vendors, participants tend to trust it as less biased and higher value.

According to de Bold, by providing women with a platform where their opinions and expertise are valued and highlighted, women become more visible as they look to one another as trusted, go-to sources for information on a range of topics.

“Across blogs and social networks, through audiocasts, videocasts and beyond, women and men are already having conversations about products and services that are important to them,” she said. “If ChickAdvisor can act as a way to connect women with trusted sources, to put conversations around products and services that matter to women into context and help them save money, then we’re doing our job.”

The sites’ local features have launched in Toronto and rolling out to Vancouver, Chicago, Boston, New York, and most of California. Women who register with ChickAdvisor can create their own profile page, write reviews and upload pictures of products and services they care about, and provide online and offline pricing and purchase information. They can also rate the items, choose favorites for their hotlists to share with others on their blogs, use the “blog this” feature to share the reviews they create with readers on their own sites, join ChickChat to talk realtime with other members, and read advice from Ms. de Bold – or Miss Chickie as she is known on the site. The site’s City Editors contribute local product and service information and deals. At launch, the site has nearly 600 product and service reviews submitted by women.

A third-generation entrepreneur with a life-long passion for media, Ali de Bold founded ChickAdvisor with her husband Alex de Bold, who launched Canada’s most successful online student portal in 1996, ProfessorJones.com. And what about guys? According to the de Bolds, men are welcome too. A special “Advice for Guys” section called the Dude’s Corner is available in the site’s forums, and women’s hotlists make shopping easier for the men in their lives.

“The site is about empowering women,” Alex de Bold said, “and men can contribute to that mission too. With that said, we aren’t about to lose sight of our goal: helping women share information on products and services with other women.”

As part of the launch, the de Bolds are making an active contribution back to the community they hope to serve. ChickAdvisor is recognizing key charities, donating part of the site’s future profits to organizations focused on women’s issues, such as breast cancer research, The Heart and Stroke Foundation, and charities dedicated to ending violence against women.

About ChickAdvisor

Toronto-based ChickAdvisor (http://www.ChickAdvisor.com) is the first social shopping service for women. A community of women rating the products and services they use each day answer questions for one another -- from “Where can I get my hair done in Chicago without spending a small fortune?” to “What MP3 player will hold my entire music collection?” ChickAdvisor members determine the hottest trends, the best local services, and the coolest products, while the site connects users with location and purchase information. Incorporating the best of social network and blog features, ChickAdvisor also lets women share their favorite products and services with readers on their blogs and MySpace pages. For more information, please visit http://www.ChickAdvisor.com or call 416.567.9985.

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Alex De Bold