MacGregor Joins PGA Exchange
MacGregor Golf continues its commitment to supporting PGA Professionals/
Albany, GA and Boston, MA (PRWEB) September 28, 2006 -- MacGregor Golf is pleased to announce that it has joined the PGA Exchange (www.pgaexchange.com), the official online destination for product information and commerce for PGA Professionals. Through the PGA Exchange, MacGregor will market and sell its line of golf clubs and accessories to PGA Professionals at over 11,000 PGA Professional-staffed golf facilities. The PGA Exchange is a major initiative of PGA Interactive, the production alliance of The PGA of America and Turner Sports Interactive (TSI) - a Time Warner company - in collaboration with iCongo, Inc., a leading provider of collaborative e-business and marketing systems and solutions.
“MacGregor Golf is thrilled to announce our new partnership with the PGA Exchange. Through this interactive program, we look forward to increasing communication and commerce between our company, PGA Professionals and The PGA of America. Ultimately, we view working more closely with PGA Professionals to be a critical component of the MacGregor brand’s continued growth” said Reid Gorman, President, MacGregor Golf. “The PGA Exchange provides the perfect venue to make MacGregor easier to do business with and it will help us develop stronger working relationships with our Green Grass customers.”
The PGA Exchange enables PGA Professionals to make more informed buying decisions, purchase products online, collaborate with suppliers, and obtain up-to-date product, inventory, order status and other information via the Internet. The PGA Exchange consists of a suite of collaborative marketing and communication tools, branded supplier company catalogs, an online order entry and order management system, a sales force automation system, as well as a comprehensive set of integration tools that allow for seamless communication between a supplier’s system and a retailer’s system.
"We are excited to have MacGregor Golf, one of golf’s leading golf club and equipment manufacturers, leverage the PGA Exchange’s marketing and e-commerce platform to assist them in their marketing and distribution efforts. We are confident that MacGregor and PGA Professionals will benefit from the communications tools the PGA Exchange provides," said Robert Rosenbloom, Vice-President of Business Development for iCongo, Inc., the developer and operator of the PGA Exchange.
About MacGregor Golf:
Albany, Georgia based MacGregor Golf, the second oldest golf company in the world, has a storied 109-year history filled with innovation and PGA Tour success including a record 59 Majors. MacGregor Golf designs and manufactures a complete line of innovative golf equipment that makes the game easier and more fun for all golfers. MACTEC™ drivers, fairway woods, irons, wedges and Bobby Grace™ putters are marketed under the MacGregor brand. A full line of high performance outerwear, featuring lightweight, soft, and quiet jackets and pants with 100% waterproof protection are marketed globally under the Tourney™ brand.
About PGA Exchange:
The PGA Exchange, the official online wholesale buying destination for PGA Professionals, is a strategic alliance between PGA Interactive and iCongo, Inc. PGA Interactive is the production alliance of The PGA of America and Turner Sports Interactive (TSI) - a Time Warner company. iCongo, Inc. is a leading provider of collaborative e-business supply chain systems that enable companies and organizations to effectively collaborate and communicate with their trading partners, market their products and services online, generate new business opportunities and efficiently transact business over the Internet. The PGA Exchange improves efficiency in the golf industry by creating a single destination for the 28,000 PGA Professionals at over 10,000 golf facility and retail locations, to effectively communicate and conduct business online with golf industry suppliers.
For more information, contact:
PGA Exchange
Robert Rosenbloom
Tel: 781.449.7390
MacGregor Golf
Julie Davis
Tel: 800.841.4358
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