We’re thrilled to expand our audience of young women through AT&T U-verse services with exciting and original shows that speak to female viewers.
SAN ANTONIO (PRWEB) September 28, 2006
AT&T Inc. (NYSE: T) and Oxygen Media today announced a distribution agreement to deliver the Oxygen Network as part of the AT&T U-verse(SM) TV channel lineup.
Under the agreement, Oxygen will deliver to AT&T U-verse TV customers its array of lifestyle and entertainment programming and original series designed for the female audience.
“We are proud to offer a wide selection of content to best serve our diverse customer base,” said Dan York, head of programming of AT&T Operations, Inc. “We welcome Oxygen’s quality women’s programming to the AT&T U-verse channel lineup.”
“Like AT&T, Oxygen is committed to bringing unexpected and innovative programming to our audience,” said Lisa Gersh, president and chief operating officer of Oxygen Media. “We’re thrilled to expand our audience of young women through AT&T U-verse services with exciting and original shows that speak to female viewers.”
AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.
Find More Information Online:
AT&T Delivers Content in New Ways – Kieran Nolan, AT&T VP–Consumer Marketing for broadband and U-verse services
U-verse – AT&T plans to bring IP-based services, including video, to millions of customers.
Delivering the Digital Lifestyle – Anywhere, anytime, on three screens: the TV, the PC and wireless phone.
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AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.
Oxygen, the only cable network owned and operated by women, is currently available in over 68 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with vast array of unconventional and original programming including The Janice Dickinson Modeling Agency, Mo’Nique’s Fat Chance and Campus Ladies. Geraldine Laybourne, the network's founder, Chairman and CEO, has led the company to be a strong advocate for women. Through programs like The Mentor's Walk, Oxygen's national program for bringing along the next generation, and "Who Cares About Girls," Oxygen's new documentary series -- Oxygen is creating The New Girls Network.
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