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Monetizing Social Networking Communities Web Conference Oct. 5, 2006
Social Networking and online communitites are fast becoming a must use channel for marketing products and services. Can this marketing tool be monetized and what do marketing professionals need to do to track the revenue and brand awareness generated from these tactics?
(PRWEB) September 29, 2006 -- In a free Xtalks Web Conference on Thursday, October 5, 2006, from 11:00am-1:00pm ET, Farah Miller, Director of New Media, Random House Publishing and David Bell, Associate Marketing Professor, Wharton University discuss how social networks are being used in the marketing community.
There is still time to register for free at: http://www.xtalks.com/social_networking.ashx
How Marketers are Monetizing Online Communities
The social networking scene is increasing in popularity, which means that marketing professionals need to know how and when to use these communities before the market becomes saturated. It explores answers to questions on whether these communities are a fad, whether consumer response has been positive/negative and which communities are the best to utilize.
Join this live, interactive web conference and have the opportunity to speak with industry experts who have used these networks and have found success within these communities.
Take away points include:
| | - Different methods for executives to tap into online communities and/or create their own
- How consumers react to being part of communities that advertise products/services online
- Explore whether these communities a passing fad or if they are here to stay
- Determine the dangers (if any) of advertising on social networking sites and what precautions should be taken
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The Monetizing Social Networking Communities Web Conference will take place on, October 5, 2006, from 11:00am-1:00pm ET.
Register for free: http://www.xtalks.com/social_networking.ashx
About our Speakers
As the Director of New Media at Alfred A. Knopf, Farah Miller produces websites and creates marketing campaigns for nationally bestselling authors. She was a Community/Content producer at iVillage.com and has spoken at interactive conferences about reaching niche audiences online.
David Bell David teaches marketing at the Wharton School and has also taught at INSEAD, MIT and UCLA. He consults and does executive development work with clients including AXA, Rohm and Haas, Shell and Toyota. David is a recipient of several awards for excellence in teaching and research.
About Xtalks
Xtalks is part of The Honeycomb Worldwide Group of Companies. Honeycomb Worldwide creates peer-to-peer business-oriented social networking communities, connecting senior level executives by delivering content through new and established media channels and is currently ranked 15th on the Profit Hot 50 List of emerging Canadian companies. www.honeycombworldwide.com.
For more information on this conference or Xtalks in general, or to enquire about speaking opportunities or sponsoring future events, visit www.xtalks.com or contact Karen Anderson, Chief Marketing Officer, at phone: 312-977-1166, x. 1209.
Register for free at http://www.xtalks.com/social_networking.ashx
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