WebMetro Unveils Upgrades, FeedAdvantage a Big Advantage for Shopping Portal Advertisers
WebMetro unveils upgrades to its proprietary shopping portal campaign management system, FeedAdvantage. FeedAdvantage allows clients to benefit from the same analytical management and tracking controls that have made SEM and SEO strategies so successful. With FeedAdvantage in place, the major shopping portals will become a lucrative new sales channel for current and prospective WebMetro clients.
San Dimas, CA (PRWEB) September 28, 2006 -- WebMetro, a leading provider of digital marketing services for over 11 years, today announced upgrades and improvements to its proprietary FeedAdvantage shopping portal management and optimization tool. The tool is used to manage the shopping portal campaigns of WebMetro's clients and is full of features not found in other feed management tools.
"Very few shopping portal advertisers optimize all of the key variables. Using FeedAdvantage, WebMetro is able to provide our clients with a level of oversight and management found no where else!" stated Michael Behrens, VP of eMarketing with WebMetro.
Here are some of the key features and benefits of FeedAdvantage:
| | - SKU Level Bidding -- Ads are optimized by product SKU not category. This results in more targeted ads, resulting in higher CTR and increased ROI.
- Custom titles and descriptions -- Custom titles and descriptions are written for each product and then A/B tested and optimized for both placement and ROI.
- Feed Archive / Venue Management -- All generated feeds are maintained in an archive and any venue can be turned off quickly if it is not meeting performance measurements.
- Dynamic Feed Generation --New feeds are generated daily to insure price changes are reflected and out of stock items removed, two potential obstacles to strong ROI.
- Validation Tools --Built-in features such as one that recognizes broken images, turns off that ad, and notifies the client of the technical difficulty help manage the small details.
- Total Oversight -- This is not plug and play! It is a tool WebMetro's shopping portal strategists use to effectively manage and optimize your campaign for maximum ROI.
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The new FeedAdvantage tool represents one part of a major commitment on the part of WebMetro to truly own all aspects of the digital marketing space. According to Behrens, "SEM and SEO strategies are the cornerstone of any online marketing venture. Unfortunately, the shopping portals are not being managed with the same analytical approach. We think that is a mistake and want to show companies that a properly optimized shopping portal strategy can have a major impact on their bottom line."
Since 1995, WebMetro has been delivering high performance Digital Marketing services by maximizing results through a dynamic process that combines the power of savvy strategies and best-in-class technology. Paid Search (SEM), Organic Search Engine Optimization (SEO), Digital Marketing Strategy Consulting, Creative Design and a strong, highly technical Web Development Team, all coexist within WebMetro to create our synergistic approach to Digital Marketing. Clients range from aggressive entrepreneurs to Fortune 50 companies. To learn more, visit WebMetro at www.webmetro.com or call (909) 599-8885.
Contact:
Barbara Gardner
WebMetro Inc.
V: 909-599-8885
F: 909-599-8887
http://www.webmetro.com
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