ALTRA – a New Lifestyle Magazine for Asian American Men and Women, Launching November 2006

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ALTRA is a dynamic new lifestyle publication that seeks to promote and raise the profile of Asians in America. ALTRA aims to offer advertisers and the general public a better understanding of the multitude of Asian American backgrounds and experiences.

ALTRA is a dynamic new lifestyle publication that seeks to promote and raise the profile of Asians in America. ALTRA aims to offer advertisers and the general public a better understanding of the multitude of Asian American backgrounds and experiences.

The magazine will engage readers with quality, thought-provoking articles, including groundbreaking entertainment and fashion stories, as well as a peek inside the latest trends from Asia -- and striking photography, plus exclusive promotions and events.

ALTRA launches in November 2006 with exciting events and media collaborations in New York City and Los Angeles.ALTRA will be on controlled circulation from the first issue through 2007. The magazine will be published quarterly with issues scheduled for February, May, July and November. Some of the main features for the launch issue/collector’s edition include:

  •     An in-depth look at MTV's Chi,K and Desi channels
  •     Spring 2007 Fashion preview
  •     Fall & Winter looks for under $100
  •     Silent Heroes of the Asian-American Community

WHEN:     Launching Mid-November 2006    

WHERE:    New York City, Los Angeles, San Francisco, Honolulu and Houston. Pre-launch and launch events scheduled for New York City and Los Angeles only.

For more information or to advertise, please contact:

Elizabeth Nguyen

ALTRA Magazine

(888) 293-4680, ext.1

http://www.altrazine.com

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Elizabeth Nguyen
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