Radiotail Enables A New Level Of Sophistication In Podcast Advertising By Opening Its Metrics And Ad Insertion Platform To All Podcasters
RadioTail announces a new podcast service that gives an unprecedented level of accountability and targeting to advertisers by allowing all podcast producers to take advantage of its advanced metrics and dynamic ad insertion system in just a few clicks. RadioTail CEO Greg Galant will be speaking about podcast advertising at the upcoming Podcast and Portable Media Expo in Ontario, Ca.
New York (PRWEB) September 28, 2006 – RadioTail, a pioneer in podcast advertising, is allowing all podcast producers to take advantage of its advanced metrics and dynamic ad insertion system – giving an unprecedented level of accountability and targeting to advertisers.
RadioTail has opened its platform up to all podcast producers for free through its new RadioTail Ripple service. Companies and brands including BusinessWeek, Nikon, Palm, McGraw-Hill Construction and Microsoft have already used RadioTail’s advanced podcast metrics, dynamic ad insertion system and geotargeting abilities. Now all podcasters can do the same in just a few clicks.
RadioTail Ripple allows audio and video podcasters to track the usage of their media files and build a profile that advertisers can use to better target their message. Podcasters can parse their podcast’s statistics over time, by geography, by episode, by the software their audience uses and by how audiences find them. By changing privacy settings, podcasters can give potential advertisers access to those statistics to enhance their decision-making ability.
Podcast advertising is moving into prime time. Arbitron recently published a study saying that 27 million Americans have listened to a podcast. With 65,000 free podcasts listed in iTunes and even more available on the Web, users can get content that matters to them – and advertisers can segment audiences to an unprecedented degree. For this medium to go to the next level, reliable podcast metrics are crucial.
New marketing expert Joseph Jaffe, the author of “Life After the 30-Second Spot”, uses RadioTail Ripple to track his podcast, Across The Sound. “Before I started using RadioTail’s tools, I only had a gut feeling about the size of my audience. Now I know its true size for sure,” Jaffe said. “Podcasting is much larger than people think. With RadioTail's platform, podcast advertising is a tremendous opportunity.”
RadioTail Ripple is also used by Jason Van Orden, the author of the book “Promoting Your Podcast.” He advises fellow podcasters, "Tracking your podcast's stats is essential to the growth of your audience. This is how you know if your marketing is working. RadioTail Ripple is a great way to track the growth of your audience for yourself and for your advertisers."
RadioTail CEO Greg Galant, who will be speaking at the upcoming Podcast and Portable Media Expo in Ontario, Ca., said, “Having worked with some of the largest media companies and advertisers for over a year on this new medium, we’re excited to open our platform up to all podcasters.” Galant, who himself hosts a podcast (Venture Voice, the leading entrepreneurial podcast) and previously worked at CNN.com and Newlight Venture Capital, continued, “Now advertisers can count on metrics strong enough to make podcasting accountable and powerful.”
Podcasters can signup for RadioTail Ripple at: http://www.radiotail.com/ripple/
About RadioTail
RadioTail is a podcast ad network that provides publishers and advertisers with advanced metrics and dynamic ad serving technology, ensuring that advertising in podcasts will reach the right audience and deliver a great return on investment. Podcasts are a powerful tool to reach and engage niche audiences, and RadioTail is at the center of podcast advertising. http://www.radiotail.com/
Contact
RadioTail, LLC
646-201-4862 x701
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