STRANGE Powers New PunkyFish Fashion Collection
STRANGE CORPORATION has created a new website and online campaign for street-wear label PunkyFish (http://www.punkyfish.com) to launch the Autumn/Winter 2006 collection.
London, UK (PRWEB) September 29, 2006 -- The website is a fundamental part of the label’s communications strategy. Other online media, viral and mobile activities are being planned for PunkyFish by the Bournemouth, UK - based creative agency.
To ensure the site’s appeal to PunkyFish’s young female audience, STRANGE has combined design, animation and original music with usability testing. Additional interaction is encouraged with moving fish images that can be ‘caught’ to allow entry to a competition to win PunkyFish clothing.
STRANGE was approached by PunkyFish to drive the label’s digital presence on the strength of previous work for fashion industry clients and its proven ability in cutting-edge web design.
Jamie Sergeant, Creative Director of Strange, said “We have worked in close partnership with PunkyFish to seamlessly extend the brand into the digital arena. This site is visually appealing, engaging and exciting to explore and we’re looking forward to helping strengthen this brand even further.“
Notes for Editors
STRANGE CORPORATION specializes in web design, digital advertising, search and email marketing. Founded in 1998, it is based in Bounemouth, Dorset, UK.
Punky Fish is a trend-orientated street-wear label that caters for an alternative look. Since its launch five years ago it has expanded rapidly around the UK and overseas. It has received much media attention and has been spotted in the press being worn by the likes of Jordan and Christina Aguilera.
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