New Line Media Announces Plans for New Middle Eastern Studio

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State-of-the-art facilities will cover world events there.

New Line Media, a major producer of educational programming for the U.S. and international markets, has just announced plans to establish a multi-million dollar TV studio in the Middle East to cover the world-shaking international events occurring there. Focus will be on Beirut and other parts of Lebanon and Israel, with live coverage from the hot spots.

They will be seeking the top professionals in the field: DPs, journalists, editors, camera operators and broadcasters.

New Line Media has been delivering the full scope of its featured guests’ messages to audiences for more than eight years through its innovative half-hour programs, which delve into many popular areas of interest for viewers. The shows are aired on targeted national and international cable networks, as well as on regional broadcast stations.

“This is a major development for New Line Media,” said CEO and president Doug Scott about the new studios, “that will make our company a household name, where we will continue to be known for innovative ways to use the media to produce high-quality educational shows.”

In the U.S., the key to New Line Media’s success is to educate viewers about aspects of companies they would not otherwise be aware of—such as the history of a company, how it produces its wares, anecdotes from its owners, and much more. A full five to seven minutes is spent with a featured guest selected to air their story on one of New Line Media's many shows, dealing with how the product or service will educate viewers on real-world solutions or enhance their lifestyle.

Taking it a step further, New Line Media capitalizes on the growing trend of regionalization in television advertising, by actually customizing its shows for specific markets. Featured guests select the cities in which they feel their message would best be received.

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Sandi Newmark