By Kids For Kids Company Partners with IDEO to Propel Kid-Driven Innovation

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Leading innovation and design company will enable effort to help kids take products to market.

By Kids For Kids Company (BKFK) is pleased to announce a partnership with IDEO, widely regarded as one of the world's most renowned innovation and design companies. The goal of the partnership is to support kids' efforts to innovate and potentially take their innovations to market.

Under the agreement, IDEO will support BKFK in three ways: first, IDEO designers will review kid-generated concepts in contests that BKFK will manage.

Second, IDEO will facilitate the introduction of the company's collaborative and multidisciplinary design approach into educational curriculum for BKFK's National Inventive Thinking Program. The NEA-endorsed Inventive Thinking Program reaches teachers and students across all fifty states as well as internationally.

Third, IDEO will provide "Ask the Experts" design advice to kids on the BKFK.com website. Each module will highlight a particular design discipline and profile real IDEO people as career inspiration for BKFK participants.

IDEO shares the BKFK Company's commitment to empower American educators with tools to stimulate and develop creative thinking skills for their students. "The more support young innovators receive from leaders in design and innovation, the better," said John Foster, Global Head of Talent & Organizational Development at IDEO, headquartered in Palo Alto, California. "IDEO is delighted to support BKFK's mission and assist the young people in addressing their most difficult design challenges and inspire them to embrace design as a problem-solving discipline."

Norman Goldstein, CEO of By Kids for Kids Co., said, "This exciting partnership with IDEO represents a significant milestone in the evolution of BKFK and its ability to bring kid-invented products to market. We are thrilled to be working alongside IDEO and their award-winning design teams to help the best kid inventors cross the entrepreneurial finish line!"

About By Kids For Kids
By Kids For Kids Co., a closely held corporation based in Stamford, Connecticut, is the leading integrated marketing, branding, and licensing company in America dedicated to making kids' ideas a reality. Their mission is to inspire, motivate, and stimulate the innovative spirit within all kids. In addition to providing free support and educational resources to America's children, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. By Kids For Kids represents some of the most brilliant young minds in America.

For more information about By Kids For Kids, visit http://www.bkfk.com

Press Contact
Justin Wolf
By Kids For Kids
(203) 321-1258

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