HappyBalls.com and In-Concept, Inc. Join Forces to Keep Pace with Antenna Ball Market

HappyBalls.com (www.HappyBalls.com), online retailer of antenna ball toppers, and In-Concept, Inc., (www.AntennaBalls.com), developer and distributor of custom antenna toppers, today announced an agreement to join forces.

Tampa, FL and San Clemente, CA (PRWEB) January 4, 2006 -- HappyBalls.com (www.HappyBalls.com), online retailer of antenna ball toppers, and In-Concept, Inc., (www.AntennaBalls.com), developer and distributor of custom antenna toppers, today announced an agreement to join forces.

“This alliance is a perfect fit,” says Jeremy Turner, founder and owner of the Florida-based HappyBalls.com. “Our website carries over 500 hundred unique and collectible antenna toppers,” says Turner. “This partnership will create one of the largest antenna ball manufacturing and distribution companies in the United States."

In-Concept, Inc., has been manufacturing and distributing novelty products and accessories since 1997 to a diverse distribution pipeline encompassing over 20,000 sports, entertainment and automotive retail outlets nationwide. It has produced over 40 million custom antenna toppers for high profile clients and is now focusing on its efforts on high quality Window Graphics at their online store GlassTatz.com. Jason Wall, founder and President of In-Concept, Inc. says, "Happy Balls’ commitment to their business, customer service, and the growth of the market, has made this decision a good one for all antenna ball fans worldwide. We could never have imagined a better alliance.”

“The next time you are driving down the road, look at people’s antennas,” says Turner, “You will be amazed at how many antenna balls are out there. Companies seeking effective advertising methods should consider the low cost of antenna toppers,” he says. “At its peak, Union 76 sold 4 million antenna toppers each year, and if you saw one of their antenna toppers, their advertising message worked – and it worked well. This is viral marketing at its best,” Turner says. “You can get your message across much more cost effectively with four million antenna balls than just one 30-second television commercial. Your customers and potential customers carry your advertisement with them wherever they go for the entire world to see -- a constant reminder of your product or service,” says Turner.

Turner says the new combined company will initially focus on the key areas of custom marketing, wholesale, retail and distribution. In-Concept, Inc. will maintain a direct relationship with its large national retailers, while HappyBalls.com focuses on the end consumer, distributors, and smaller retail chains.

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