Business.com's New Year's Resolutions for Small Businesses
The leading B2B search engine provides small businesses with a guide to using the Internet to increase revenue and productivity in 2006
Santa Monica, CA (PRWEB) January 6, 2006 -- Business.com, the leading search engine designed and organized for business, provides a practical list of resolutions for the small business owner who has vowed to embrace online opportunities in ’06.
1. Branding
Know your message and how you want to be seen by the user. To develop a strong brand, your company’s key benefits must be reinforced on your website. Revamping your site in the New Year can yield better results and conversions. Keep it simple, clean and search-engine friendly. A brand should reflect key services and benefits, and encourage visitors to take an action. Do you want the user to download a file, call your offices, request a quote, register or actually make a purchase?
Consider a brand management consultant for guidance, such as eWork Markets, at www.eworkmarkets.com.
2. Increase Visibility
The Internet provides an unprecedented opportunity to create new markets and expand beyond local areas, allowing you to replicate your success nationwide, or even globally. But, to get the business customers must know you’re there. Online campaigns to increase visibility, and email communications to maintain a dialogue with customers will have a dramatic effect on your results. Search Engine Optimization will ensure you appear on search engines that reach your audience (consumer, B2B, wholesale).
Enhance your natural rankings on top search engines with ViPSEM at www.vipsem.com.
3. Prospect for New Customers Online
Instead of buying mailing lists, consider purchasing emailing lists. It’s faster, cheaper, and provides potential customers an easy way to share their thoughts - - crucial to growing your business. Be sure the broker you’re using is up to date on all spam laws and can explain the value of various kinds of email marketing campaigns.
Consider Estrela Marketing for exclusive opt-in email marketing and tracking at www.estrelamarketing.net
4. Attract and Keep Your Talent
Employers must work hard to attract and retain talented people. The internet provides new ways to advertise your openings, match skill sets, train your staff and even run background checks.
Online job boards and recruiting software such as from RESUMate, Inc. at www.resumate.com, can keep you ahead of the HR game. You can recruit, screen and hire top local talent at local career fairs from CareerBuilder.com. Pre-employment background checks and criminal background checks are available at Accurate Information Systems at www.accurateinformationsystems.com.
5. Use Technology to Keep Crucial Info at Your Fingertips
One can break the bank buying equipment and software. Be careful to invest in the basics, such as a solid database to streamline your business. Make sure you can track both your customers as well as your inventory. Start with what’s simple, but don’t rule out more sophisticated products and services like Radio Frequency Tags which allow you to track your products online and live. Automation equipment, software and supplies will also support inventory control.
Consider Scanplanet.com Inventory Management for asset tracking, barcode scanners and printers at www.scanplanet.com. Enable RFID shipping with CMS Consultants at www.cmsconsultants.com. Meridian IQ: E-Logistics Management provides supply chain solutions with customized solutions at www.meridianiq.com.
6. Budget Forecasting
Your current accounting system may demand too much administration time. By moving your budget online and doing some serious forecasting, you will gain reporting tools and insight that help you direct your organization’s success.
Accounting and budgeting software will help streamline accounting, purchasing, sales, inventory, and other tasks. Try OutlookSoft for business performance software at www.outlooksoft.com.
7. Get Paid in Full and On Time
Your business can only succeed if you collect all money owed to you – spend your time making money, not trying to collect it. You may want to consider software that will automate the billing process and keep you organized, or even insurance to cover you should clients not pay.
Cougar Mountain Software provides accounts receivable software to monitor customer activity, receive payments, evaluate a customer's payment performance, and generate reports.
www.cougarmtn.com
8. Know Your ROI for All Marketing Efforts
In the New Year, it’s important to focus on increasing productivity and efficiencies. You may need to spend money to make money, but you must be able to account for every penny spent in order to understand where your investments should be made. There are products and services that will allow you to track online conversions, incoming calls, and even measure your customer or potential costumers’ behavior.
With Infosurv, you can survey your customers to better understand their needs, at www.infosurv.com. Campaign tracking software, such as Atlas One Point at www.atlasonepoint.com, can help you to monitor advertising successes, and offers reporting services and software.
9. Stay Informed of Industry Trends
The once difficult task of keeping up on trends and networking has been made easier by the internet. Whether you need industry news or wish to chat with others in your field, you can now do this with just a fraction of the time. You may wish to invest in market research newsletters and services. For a fee, you can search a vast area of business areas to find information so valuable it can change your company’s strategy.
ShopperTrak provides retail intelligence solutions about consumer behavior at www.shoppertrak.com.
10. Don’t Forget Some Time Away
You know what they say about all work and no play. Don’t forget the importance of seeing the world refreshed and from a new perspective – consider adding a few days of pleasure onto a business trip. You can find everything you need, from flights to hotels and convention centers, online and often at a discount.
Search for flights at OAG Flights at www.OAGflights.com, a flight tool for frequent business travelers.
About Business.com
Business.com is the leading search engine designed and organized strictly for business. It provides professionals easy access to business products, services, companies, news and other business information to help them get their jobs done more efficiently.
Business.com was founded in 1999 by eCompanies. With more than five years of growth and momentum, Business.com continues to attract leading strategic investors including Institutional Venture Partners, Evercore Partners, Reed Business Information, and McGraw Hill. Still privately-held, Business.com added Benchmark Capital as a preferred stockholder in 2004.
Today, Business.com serves the needs of more than 3 million business searchers each month across a wide array of industries and job functions. Business.com reaches another 32 million through its distribution network which includes partners such as Forbes.com, Businessweek.com, Inc.com, FastCompany, and Internet.com.
With a proprietary taxonomy and classification system consisting of over 65,000 business categories, the company is a leader in the next generation of search. By categorizing business results in an intuitive order and filtering out unrelated consumer content, Business.com is able to anticipate the needs of professionals and allows them to easily locate relevant business information. For more information, please visit www.business.com.
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