2006 Thumbnail Media Planner Can Help Ad Agencies & Media Reps Impress Clients, Win New Business, Publisher Says

Knowledge is power-- especially in advertising. Having key media costs and facts at your finger tips not only makes you look smart in client meetings, it reduces wheel spinning and increases one's ability to quickly explore alternative media ideas. The fourth annual edition of the Thumbnail Media Planner is out-- and the updated 2006 edition again boasts more content and upgrades, and can be ordered in hard copy or download formats.

Detroit, MI (PRWEB) January 8, 2006 -- Knowledge is power-- especially in advertising. Having key media costs and facts at your finger tips not only makes you look smart in client meetings, it reduces wheel spinning and increases one's ability to quickly explore alternative media ideas. The fourth annual edition of the Thumbnail Media Planner is out-- and the updated 2006 edition again boasts more content and upgrades, and can be ordered in hard copy or download formats.

The Thumbnail Media Planner has filled a void in the advertising and media planning business by synthesizing the most important marketing and media facts and costs into a great pocket sized reference.

We again interviewed the publisher, Ron Geskey, CEO of 2020:Marketing Communications LLC, to gain his insights into this unique publication.

Q: What exactly is the Thumbnail Media Planner ™ ?
A: The Thumbnail Media Planner is a 60-page pocket sized (3.7” x 8.5”) marketing-media reference focused on thousands of the most important facts about market and media trends, media availabilities, media reach, the 2005 media market/cost outlook, 2005 media pricing forecasts. It also includes demographics and major media costs for each of the top 100 markets, non traditional media, and even an different look at media advantages and disadvantages. The Planner even includes reach and frequency tables and a glossary.

Q: For whom is the Planner published?
A: The Thumbnail Media Planner is published for anyone involved with planning or approving advertising and media campaigns-- ad agencies, advertisers, media, consultants, entrepreneurs, students and professors. The Planner is especially helpful to agency presidents, account and media people (many of whom order copies for their staffs) in the largest as well as smaller agencies and design firms.

Q: How can the Planner help "a planner" ?
A. There are many ways this Planner can help individuals and their companies improve quality, productivity, and client perceptions. One is that a Thumbnail Media Planner is a really great reference tool in meetings. When a client asks you, "How much would it cost to run this newspaper ad in the top 50 markets?" Or, "How many markets could we add?” now you can say, "Just a minute, I’ll give you a rough estimate... "instead of 'Let me get back to you...then having somebody spend hours answering a question that could have been eliminated in 30 seconds…' It's ideal for quick media research and estimating the cost of advertising media plans. Anyone needing fast access to media data and costs for network or spot television, magazines, radio, newspapers, the internet -- or even many non traditional media-- would find the Planner invaluable.

You can also use the Planner to quickly develop preliminary plan concepts for an advertising campaign or general media costs, or... to look at options and play ”what if” scenarios with rough budget, without wasting excess time. This allows you to spend more time on important issues for your clients and your own company, especially crucial in this period of tighter budgets, and increased workloads.

About 2020:Marketing Communications LLC
2020 is a marketing consultant and publisher of research based advertising and media planning tools, founded by CEO Ron Geskey. Geskey has been a senior executive at advertising agencies, Leo Burnett, D'Arcy, and Campbell Ewald.

Contact 2020 or write to: 2020:Marketing Communications LLC, P.O. 82476, Rochester, MI 483078-2476. 2020's products are available on line at www.thumbnailmediaplanner.com and www.admediastore.com.

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