Kemba Credit Union Chooses CoreTrac to Manage Production

CoreTrac, Inc., provider of ResourceOne, the simple and affordable CRM/Sales Force Automation solution for community financial institutions, today announced that Kemba Credit Union Inc. of Cincinnati, Ohio will integrate ResourceOne to track leads and referrals and manage their production.

AUSTIN, Texas (PRWEB) January 17, 2006 -- CoreTrac, Inc., provider of ResourceOne, the simple and affordable CRM/Sales Force Automation solution for community financial institutions, today announced that Kemba Credit Union Inc. of Cincinnati, Ohio will integrate ResourceOne to track leads and referrals and manage their production.

For more than 70 years, Kemba Credit Union has experienced positive growth and today operates eight branches and exceeds $300 million in assets. The team at Kemba Credit Union will use ResourceOne to track employee incentives, create custom sales reporting, and integrate multiple sources of data for one complete picture of member and prospective-member relationships.

Steve Behler, President/CEO of Kemba Credit Union, stated, “We selected ResourceOne to assist us in managing member relationships, to ensure that our members are fully apprised of all the financial solutions we can offer them. Specific benefits of ResourceOne include integration with our core system, and a strong link to our MCIF system, Raddon Financial Group's iNTEGRATOR, which will augment our marketing efforts to our members.”

Alan Buhler, Vice President Sales & Marketing, CoreTrac, added, “Continued rapid adoption of CoreTrac’s ResourceOne by credit unions interested in developing a strong sales culture is a clear sign of the remarkable benefit that can be attained by making better informed decisions that drive toward strategic sales goals, and eliminate missed opportunities and revenue leakage.”

About Kemba Credit Union
In February 1934, seven employees of the State Avenue Kroger Manufacturing Plant met and organized the Kemba Cincinnati Credit Union, Inc. to serve employees of the factory and packinghouse. Renamed Kemba Credit Union, today this institution serves more than 43,000 members and continues to build on their foundation for success through strength, stability, integrity and trust with a management staff committed to offering the best personal service possible. Cincinnati Firefighters Credit Union recently merged with Kemba Credit Union, and the entire membership base benefited from additional branches and services. Kemba also operates several subsidiaries, including CU Mortgage Network and the Kemba Insurance Agency. For more information please visit www.kembacu.org.

About CoreTrac, Inc.
CoreTrac, Inc. (www.coretrac.com) is a rapidly growing, privately held, corporation headquartered in Austin, Texas. The company is dedicated to helping community financial institutions elevate their team performance and enhance growth within the community they serve through the use of ResourceOne, its simple & affordable CRM/Sales Force Automation solution, architected exclusively for community financial institutions.

For More Information Contact:
Stuart Featherston
Marketing & Corporate Communications
512-236-9120, ext. 267

###