SECOND CHANCE© JEANS Selected for the 48th Annual GRAMMY Award Show Gift Bags

Second Chance© jeans were selected by Distinctive Assets and the Recording Academy to be a part of the valuable gift bags given to Presenters and Performers on Grammy® night.

(PRWEB) January 24, 2006 -- Second Chance© jeans are vintage jeans that are revamped and re-designed in a unique way. Using innovative techniques to refurbish denim by distressing, and accenting with fabric and Swarovski © crystals, these jeans are truly unique and a fresh addition to a market swamped with “look alikes.”

Second Chance© Jeans are making their debut at the 48th Annual Grammy® Awards on February 8, 2006 at the Staples Center in Los Angeles. These jeans are available for retail sale at http://www.WhiteTrashPalace.com , with a price point of $150.00, wholesale inquiries taken upon request. You can also get information about wholesale inquiries at the new SECOND CHANCE© website at http://www.secondchancejeans.com starting January 17th, 2006.

About Second Chance© jeans
Second Chance© jeans are the creation of Michelle Lamar. It all started because she couldn’t give up her favorite pair of well-worn, beloved Levi’s. Over the years she wore holes in her favorite jeans, and while some the holes she patched with fabric, some of them were left open. When the hem gave out, she added fabric at the bottom. Loving how the soft, faded denim felt, she kept repairing them, noticing that not only did she love her jeans---lots of other people did too. Seemed like everywhere she went, people would stop her and ask her where she got her jeans. After this started to happen quite frequently Michelle decided to create and refurbish vintage jeans as a business. “These jeans aren’t designed to replace the designer jeans that people already have’, says Michelle. “But SECOND CHANCE© jeans are perfect for when you’re just in the mood to put on your favorite pair of jeans, kick back and be relaxed. I call them my weekend jeans.”

“I named the line SECOND CHANCE© because all of the jeans are vintage. The name also comes from a desire to give yourself a second chance, give yourself a break when you are wearing them. Like a favorite song from the past, SECOND CHANCE© was created to take you to a good place or a happy time,” said Michelle Lamar, Designer.

Michelle started selling the jeans online at http://www.whitetrashpalace.com. White Trash Palace, Inc. is the name of her corporation and the popular web site where she sells mainly t-shirts and gifts.

“Being asked to put these jeans in the GRAMMY® Award bags is awesome. Just for the GRAMMY® awards, we refurbished all vintage Levi’s. We use all kinds of different jeans for our line but I wanted to do all Levi’s for the GRAMMY® awards. All the celebrity gift bags will have a pair of jeans with the understanding that they can exchange the GRAMMY® jeans for another size. We are really excited about the GRAMMY® awards but it is all little surreal,” said Lamar.

Distinctive Assets is thrilled to be continuing their 6-year relationship with The Recording Academy and is once again offering Presenters and Performers fun and exciting gifts which will be presented in two different forms –The Gift Basket and Casio’s presentation of the GRAMMY® Talent Lounge. The exclusive and now legendary GRAMMY® Gift Basket will overflow with an abundance of fabulous items including an exclusive gym membership from The Sports Club/LA, handbags from Elliott Lucca, skincare from Gingi , ski jackets from Escada, Second Chance© jeans and much, much more.

Second Chance© jeans Press Inquiries:
32Flavors PR http://www.32FlavorsPR.com
518.428.0921

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