MSI’s WinPM To Become First-Ever ‘Brand Standard’ PMS Platform For Hawthorn Suites Hotels

Phoenix-based Multi-Systems Inc., to supply property management systems as "brand standard" for all Hawthorn Suites hotels, totaling more than 100. MSI is the leading technology provider in the hotel industry.

Phoenix, AX (PRWEB) January 28, 2006 -- Multi-Systems Inc (MSI), and US Franchise Systems, Inc. (USFS), parent company and franchisor of Hawthorn Suites, have announced that all Hawthorn Suites hotels in the U.S. will transition to MSI’s industry-leading WinPM system by June 1, 2006. The conversion represents the first time the entire Hawthorn Suites brand will be required to employ a common systemwide PMS platform, and demonstrates MSI’s ability to deploy WinPM across multiple franchised locations quickly and efficiently.

David Kemp, Vice President and Brand Manager of Hawthorn Suites, said, “There are tremendous benefits to standardizing MSI’s system across the Hawthorn Suites brand, including efficiencies, economies of scale and enhanced services. WinPM offers superior flexibility and functionality.” Approximately 53 of the 98 Hawthorn Suites properties are already using the system.

The Benefits of WinPM Standardization
The benefits of standardization to WinPM include:
·   Hawthorn Suites Dashboard – A uniform platform will give the brand the opportunity to provide properties with real-time operational statistics, STR reports, accounting and marketing tools, and more.
·   Economies of Scale – Eventually, AmeriSuites, Hawthorn, and Hyatt Place – all part of the Global Hyatt organization – will utilize WinPM, positively impacting internal training, support and service.
·   Full two-way CRS interface – WinPM offers a unique, full two-way interface with the Voyager CRS.
·   Enhanced Services – Standardization will allow programs such as the Dashboard and Hyatt Gold Passport to be easily and cost-effectively utilized across the entire portfolio of hotels.

Rick Munson, MSI President and CEO, said, “We are delighted that all Hawthorn Suites hotels will soon experience the benefits of using the WinPM property management system.” He concluded, “Having announced, in 2005, that all new Hawthorn Suites would use WinPM, we are excited that WinPM has become the ‘brand standard’ for all Hawthorn Suites hotels – and we are equally proud that our team at MSI will be able to complete the conversion in just a few short weeks. We are confident that WinPM will help individual properties streamline daily operations and enhance guest-service efforts, leading to increased occupancy and RevPAR.”

To learn more about WinPM, visit www.msisolutions.com, or call Bridget Oliva at (800) 331-7890.

About USFS and Hawthorn Suites

US Franchise Systems, Inc. is headquartered in Atlanta, Ga. In November 2000, business interests of the Pritzker family of Chicago, Ill., which also own other hospitality businesses and assets, including Hyatt Hotels, as well as numerous manufacturing, health-care, natural resources and other businesses and assets, recognized USFS' potential and acquired the company. For additional information on USFS, visit www.usfsi.com. There are 98 Hawthorn Suites hotels open and 7 currently under construction. Hawthorn Suites guests can now earn points or miles in the Hyatt Gold Passport╝ frequency program with each eligible stay. For additional information, visit www.hawthorn.com or call Hawthorn toll-free at 1-800-527-1133.

About MSI

MSI, founded in 1990, is a leading supplier of hotel technology and property management systems. With an installed customer base of more than 2,900 hotels and resorts throughout North America, MSI is one of the lodging industry’s largest providers of fully integrated property management, sales, marketing & catering, point of sale, centralized corporate services, and wireless PM systems. MSI specializes in "total system solutions" for management companies and hotel chains by providing central reservation and property system integration. MSI's customer support team has been recognized as one of the best in the industry and is the key to the success of their products and services. For additional information about Multi-Systems, Inc. technology solutions, please contact Bridget Oliva at 800-331-7890. For more information on MSI, visit www.msisolutions.com.

For more information, contact:

Michael Frenkel
President
MFC PR
(212) 808-6556

Bridget Oliva
VP New Business Development & Marketing
MSI
Tel: (602) 870-4200
Toll Free: (800) 331-7890

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