Leading Search Authority John Battelle to Keynote at Blog Business Summit

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John Battelle, founder of The Industry Standard Magazine, co-founder of Wired, and founder, Chair and Publisher of Federated Media will deliver a keynote address on businesses and publishing in the emerging world of social media at the Blog Business Summit. The business blogging conference will take place in Seattle, WA, Wednesday October 25 - Friday October 27, 2006.

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I don't care what you produce and sell, you're now a media company.

In a recent conversation with Blog Business Summit conference organizer Steve Broback, John Battelle laid it all on the table. "You have to think like a publisher," he said. "I don't care what you produce and sell, you're now a media company."

This radical, social media-driven change in the way we do business will be the subject of Battelle's keynote at the Blog Business Summit this October.

The three day event will include a one day introductory overview of the essentials of business blogging, followed by two days of intensive exploration and discussion of businesses in the blogosphere with today's most influential bloggers. Session topics include how to monitor what the bloggers are saying about your business, how to start your own blog and ways to promote your blog for maximum exposure.

"I'm looking forward to the summit," said Battelle. "blogs are becoming more and more of a presence in corporate America, and this conference is the event businesses look to most for blogging tools and techniques.'

Event speakers include such business blogosphere luminaries as Ben Edwards who is IBM's head of New Media Communications and Weblogs, Inc. CEO Jason Calacanis.

To register for the event or for more information, please visit blogbusinesssummit.com.

About the event host:Blog Business Summit is an annual conference series focused on business blogging. It is a leading authority on the development and implementation of successful business blogs. Its mission is to bring together expert bloggers and thought leaders with entrepreneurial and corporate executives for the purpose of developing and leveraging blogging platforms for profit, collaborative and public relations benefits.


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Teresa Valdez Klein
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