Northern Cincinnati Convention & Visitors Bureau's CincyNorth.com Web Site Gets a Facelift

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The Northern Cincinnati Convention & Visitors Bureau’s (NCCVB) CincyNorth.com web site has recently received an impressive facelift from the creative minds of Aranzamendez Design, who is also responsible for the company’s new brand identity and 2006 marketing campaign.

The Northern Cincinnati Convention & Visitors Bureau’s (NCCVB) CincyNorth.com website has recently received an impressive facelift from the creative minds of Aranzamendez Design, who is also responsible for the company's new brand identity and 2006 marketing campaign. Thanks to the programming prowess of Midwest New Media, the site is now up and running.

Even upon first glance, the site's homepage is noticeably brighter, bolder, and attracts immediate attention. Plus all information is conveniently and efficiently organized. Both the color scheme and the organization are consistent with the brand's message: If you're looking for fun, look no further than Northern Cincinnati.

"The tagline is 'Fun in ever direction', so why shouldn't the website reflect the same idea?" said Creative Director Arlene Aranzamendez. "The style is family-friendly with lifestyle photos. The font is legible and the format is simple. The left banner features current events that visitors and families can enjoy. The site doesn't just say fun, it is fun."

The site, like the brand, is designed to appeal to young professionals doing business in the area as well as young families who like to travel.

"Obviously, we hope to increase traffic and interest in Northern Cincinnati," said Jeff Blom, Director of Marketing of NCCVB, "However, we also just want to share our knowledge to visitors who aren't familiar with the city. There's a lot to do here, you just have to know where to look."

Among its many impressive features, the site introduces visitors to all aspects of Cincinnati, including its nightlife, dining, and entertainment options. Visitors can also purchase tickets to events through the site. Business travelers can access information about the airport, local hotels, convention centers, and even a complete business directory. Companies whose employees frequently travel the area might be well advised to become a member and enjoy the many benefits the NCCVB offers.

The NCCVB aims to reach potential visitors in Indianapolis, Columbus, and other midwestern cities. With the addition of the new site, the brand has even farther-reaching potential. You can also find the new brand featured in a variety of advertisements and also in the Visitor's Guide and Business Traveler's Guide.

About the Northern Cincinnati Convention & Visitors Bureau

Founded in 2004, the NCCVBS's mission is to promote and sell Cincinnati by encouraging business and casual visitors to plan trips and meeting in Northern Hamilton County. The brand represents 50 hotels, with more than 6,000 rooms, in 8 suburban Hamilton County communities and over 300 businesses and regional attractions throughout Ohio.

About Aranzamendez Design

Also founded in 2004, Aranzamendez Design specializes in brand consulting and identity work for clients like the Neighborhood Health Care, Inc., Queen City Coffee, and The Party Source. Prior to building this agency, Aranzamendez worked as a Senior Designer for Libby, Perszyk, Kathman in Cincinnati. Her projects included designs for Pantene, Head & Shoulders and Herbal Essences.

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Arlene Aranzamendez
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