iParty, One of The Country's Largest Halloween Retailers, Sees Spike in Demand for Out-of-the-Ordinary Novelties Like Fog Machines, Bloody Hands and Oozing Eyeballs

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iParty, a retailer specializing in Halloween, says Halloween is not just about costumes and candy anymore. The novelty segment of the holiday is booming. Consumers are buying novelties like fog machines and smoking cauldrons early in the season and then coming back for the costumes later.

It’s official. Halloween is big business and it’s not just due to costume and candy sales. iParty, one of the country’s largest party and Halloween retailers, points to the growing segment of unique, not-for-the-squeamish novelties that customers are coming in early to purchase. “There has been a true evolution in Halloween from a retail standpoint,” says Sal Perisano, CEO of iParty stores and http://www.iparty.com. “We’re selling $150 Edwardian Butlers with Moving Mouths, 8-foot tall Standing Latex Pirates and more bloody, squishy, plastic brains, hands and feet than I care to comment on!”

Some of these “different” novelty/decor products include:

The Skull Fogger – This $44.99 small fog machine shoots fog through the skull’s nose. The perfect accompaniment to every fine dinner party.

Large Edwardian Butler – Straight out of Dickens, this $149.99 life-size butler with moving mouth and pupil-less eyes will greet guests and probably scare half of them.

8 foot standing Pirate – This $69.99 latex pirate has a skull for a head and a hook for a hand.

Create Your Own Tombstone Kit – For only $9.99 you get a carvable tombstone, marker and cutting tool.

Absolutely disgusting, squishy, bloody, plastic Brain, Hands, Feet, Heart, Eyes, Fingers and Ears. Defies description. $9.99 each.

25” Long-Stemmed Roses – They’re not what you think. These are black roses. The perfect Halloween flower. $1.99 each.

A recent report from the National Retail Federation (NRF) supports the growth of Halloween as a major holiday. Costumes, novelty, candy and more are expected to jump to $4.96 billion in sales this Halloween, from $3.29 billion last year according to the NRF report. And the average consumer plans to spend $59.06 on Halloween, compared to $48.48 last year. For decorations, 67 percent of consumers surveyed plan to purchase Halloween décor and 48.6 percent plan to decorate their home or yard.

Perisano says, “We have seen a tremendous increase in the sales of these fringe novelty and decor items, but of course, our strongest sellers remain our costumes.”

Here are the Top Costumes for 2006 from iParty:

  • Jack Sparrow

“Aaaarrgh.” The pirate captain is number one in the box office and number one at iParty.

  • Superman

The man of steel soars close to the top of our list.

  • Batgirl & Supergirl

These female superheros fly by the competition.

  • Evil Jesters

These scary costumes are sure to be the life of any party.

  • One Very Evil Couple

The Red Hot Devil and Vampiress are heating their way up the list.

  • Scream

Still popular, still scary, still on the list

  • The Walt Disney Leading Ladies

Belle, Snow White, Cinderella & Lil’ Mermaid

  • Dora the Explorer

Or as we say in Boston, Dora the Explorah!

  • Power Rangers

From Mighty Morphin to Ninja Storm, the Power Rangers continue to save the universe and stay on iParty’s list

  • Dorothy

There’s no place like iParty, there’s no place like iParty.

  • Perennial top sellers - Witches, Skeletons, Angels, Pirates, Ghouls, Devils and Ninjas

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Janet Prensky
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