TeamAsia, Outsource2Philippines Win International Web Design Award

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Manila-based strategic marketing communications firm TeamAsia and outsourcing consultancy Outsource2Philippines received an Outstanding Website award in the 10th International WebAward Competition organized by the Web Marketing Association. TeamAsia designed and built the website, which was one of just two entries named Outstanding Website in the consulting industry category.

The Web Marketing Association (WMA) announced that strategic marketing communications firm TeamAsia and outsourcing consultancy Outsource2Philippines (O2P) received an Outstanding Website Award in the consulting industry category of the 10th International WebAward Competition (WebAward). TeamAsia entered the O2P website, which it designed and built, in the competition.

The annual WMA WebAward ( names the best websites in 96 industries and sets the standard of excellence for website development. Only two entries received awards for Outstanding Website in the consulting industry category this year.

TeamAsia develops place, corporate, and personal brand strategies, creative concepts, marketing and communications programs for its clients. O2P provides advisory, research, and project management services to companies that outsource IT and business processes.

The O2P website ( is a comprehensive online resource on the Philippine outsourcing industry, which comprises the contact center, BPO, software, animation and creative, healthcare, financial and engineering services sectors. Industry insights and commentaries are also featured on its blog, Blogsource.

“O2P has made an important contribution to enhancing the Philippine outsourcing industry’s visibility and facilitating investment in the Philippines. The WebAward is recognition of the intensity and sincerity with which the firm undertakes its mission,” said Michael Alan Hamlin, TeamAsia managing director and co-author of High Visibility: Transforming Your Personal and Professional Brand and other marketing and management books. Hamlin is also an O2P director.

TeamAsia creative director Ritchie Baquirin said, “We have made a significant investment in developing the skills and resources required to compete with the most innovative, professional design houses in the world. And we are extremely proud to be recognized for this effort.”

Frank Holz, O2P CEO said, “We are naturally delighted to have received this much sought-after affirmation of our commitment to excellence and the relevance of our vision to be the arbiter of industry performance in the outsourcing consulting industry.”

According to the WMA WebAward website, each site entered in the competition is evaluated on the basis of design, innovation, content, technology, interactivity, copywriting, and ease of use, with an overall score ranging from 0 to 70 points. O2P received 9.0 points each for technology and ease of use, and 8.5 points each for all the remaining criteria. With an overall score of 60.5, O2P ranks substantially above the industry average of 52.3 points and the WebAward average of 50.9 points.

Only two sites were ranked outstanding, the second-highest level of recognition, in the consulting category, O2P and Weston/Mason Hyperactive. Nine sites received the third-tier Standard of Excellence award, including Accenture. In all, only 11 sites received awards in the consulting category. Landor received the Best Consulting Website award, making it the overall winner in the consulting industry category.

Judging for this year’s awards took place in July and August, and was overseen by Mark Kingdon, chief executive of digital marketing agency Organic, Inc. The 2006 WebAward judges consist of a select group of Internet professionals with direct experience designing and managing corporate websites — including members of the media, advertising executives, site designers, content providers and webmasters — and have an in-depth understanding of state-of-the-art website development and technology.

WMA was founded in 1997 to help set a high standard for Internet marketing and web development. Staffed by volunteers, the organization is made up of Internet marketing, online advertising, public relations, and website design professionals who share an interest in improving the quality of online advertising, Internet marketing, and website promotion. Its recently released Internet Standards Assessment Report (ISAR) provides industry benchmarks using data collected from 9,748 website evaluations since 1997.


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