TechTarget Opens Subsidiary in U.K. to Expand Global Presence

IT media company TechTarget announced today the opening of TechTarget Ltd., a wholly-owned subsidiary in the United Kingdom.

Needham, Mass. (PRWEB) October 1, 2006 -- IT media company TechTarget announced today the opening of TechTarget Ltd., a wholly-owned subsidiary in the United Kingdom. Located in London, England, the new subsidiary will focus on offering its international clients better support for regional media opportunities and capitalize on the double-digit online advertising spending growth occurring in the region.

“International expansion presents a tremendous growth opportunity as a large percentage of the IT market is located outside the US,” said TechTarget CEO Greg Strakosch. “The UK is home to Europe’s largest advertising agencies and international divisions of major US technology companies. The opening of this office is in response to our US customers who also conduct business in Europe and require the same kind of solutions. Opening this first subsidiary outside North America will help us meet this need.”

The opening of TechTarget Ltd. is a milestone in an aggressive expansion into critical international markets as TechTarget continues to capitalize on global growth in online advertising and IT marketing. Since May 2004, TechTarget expanded its global footprint to 25 additional countries through partnerships with five market-leading media companies and launched 39 media properties, including multi-site networks and print magazines.

Sales Veteran to Head Office
Shannon Flynn, a six-year veteran of the company, heads the new office as the Director of U.K. sales. Shannon was instrumental in opening TechTarget’s San Francisco office and was most recently the sales director of TechTarget’s Enterprise Applications Media. Flynn reports to Susan Odell, Vice-President of International, TechTarget.

For more information on international partnership opportunities for TechTarget media, contact Susan Odell, vice president of TechTarget international, at 001-781-657-1407.

About TechTarget
TechTarget publishes integrated media that enable information-technology (IT) marketers to reach targeted communities of IT professionals and executives across the globe. Through its industry-leading Web sites, magazines and conferences, TechTarget delivers measurable results that help IT marketers generate qualified sales leads, shorten sales cycles and grow revenues. TechTarget’s more than 2,500 advertisers include the leading IT companies in the world, among them, IBM, Microsoft, HP, Cisco, Oracle, Sun Microsystems, and Intel. To learn more about TechTarget’s international opportunities visit www.techtarget.com/international. More information about TechTarget is available at www.techtarget.com.

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