Leaderpromos.com Identifies Proper Steps for Purchasing Successful Promotional Holiday Gifts

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Leaderpromos.com introduces three key ingredients to purchasing successful promotional holiday gifts -- creating a budget, researching the recipient and creating memorable custom imprinted products.

By following three easy steps, companies can successfully choose the promotional holiday gifts best suited for their customers and/or employees -- budget, research and creating a memorable product. Selecting the appropriate promotional gifts for your recipients can be a warm gesture, and at the same time, leave a lasting memory of your company’s brand.

Creating a budget allows recipients to be categorized into tier brackets. Those in the top tiers receive more personalized promotional products and embroidered apparel that have a retail quality while those in the lower tiers receive more screen printed promotional products and embroidered apparel.

Researching the recipient’s income, success or failures of previous year’s gifts and relationship with the recipient narrows your corporate gift ideas to those products that are appropriate and appreciated by a multiple types of recipients without a lot of added expense.

Imprinting your logo can be an effective way of creating a memorable impression. The key is knowing how to decorate a promotional product or embroidered apparel. Inexpensive promotional products and apparel allow more flexibility in using company logos. However, higher-end promotional gifts tend to limit the use of your company logo. Having your logo laser engraved or embossed promotes the higher-end look and leaves a lasting impression.

A general guideline in promotional item gift-giving is to avoid self-promotion. Choose a memorable gift, the recipient will remember it’s from you.

Leaderpromos.com is an 11-year-old Columbus, Ohio, based promotional products, promotional items, logo apparel and uniform distributor. It is a leader in providing online store solutions to its customers. It has been recognized by the Advertising Specialty Institute as one of the top 10 fastest growing distributors in the industry in both 2004 and 2005. Leaderpromos.com is a privately held company and also is a certified Women’s Business Enterprise as certified by the Women’s Business Enterprise National Council.

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Stephanie Leader
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