SpaBoom Unveils Online Spa Marketing Guide
SpaBoom has unveiled their Spa Marketing Guide, a primer to online marketing. Far from intuitive, online marketing requires learning how to reach the online audience using a variety of methods and strategies. SpaBoom's Online Marketing Guide extends beyond traditional marketing and provides the guidance that spa owners need to get the online exposure they seek.
Albuquerque, NM (PRWEB) October 3, 2006 -- SpaBoom has unveiled their Spa Marketing Guide, a primer to online marketing. Far from intuitive, online marketing requires learning how to reach the online audience using a variety of methods and strategies. SpaBoom's Online Marketing Guide extends beyond traditional marketing and provides the guidance that spa owners need to get the online exposure they seek.
“We're presenting the essence of online marketing with this Spa Marketing Guide,” said Bill Bice, Founder, SpaBoom. “Spa owners are anxious to make the most of their online presence, but are often confused with the overwhelming amount of sometimes conflicting information out there. We're giving them something clear and concise -- pointers and guidance based on real-life, common sense experience. And we're helping them to measure their online marketing results -- on a regular basis -- and adjust when appropriate to do what's best for their business.”
SpaBoom's Spa Marketing Guide discusses the two key ingredients to successful online marketing: Traffic (attracting visitors to websites); and Conversion (turning those visitors into clients, either by booking appointments or selling gift certificates.)
The Guide, as it builds upon the two key ingredients for successful marketing, covers website development and design with an eye to search engine optimization, making optimal keyword choices, effective link building, obtaining solid local search listings, generating positive online reviews, choosing appropriate online advertising, and, ultimately, measuring the effectiveness of the marketing.
“Our approach to spa marketing involves providing our clients clear, well-researched, practical ways to help their businesses make the most of their online presence,” said Stephany Toman, SpaBoom's Marketing Director. “This Spa Marketing Guide is a one-stop online marketing encyclopedia of sorts, with a whole lot of substance on which our clients can draw.”
About SpaBoom
SpaBoom helps spas take full advantage of their online spa marketing efforts by providing instant online gift certificate functionality and management, appointment requests and dynamic website design. Simply put, we’re here to make your website work as hard as you do to build your business and boost your bottom line. To learn more, please visit www.spaboom.com.
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